Viewership War
Business Today India|May 14, 2023
Both JioCinema and Disney Star claim to have won the viewership sweepstakes during the first leg of the cash-rich IPL 2023. But the jury is still out
PRERNA LIDHOO
Viewership War

THE INDIAN PREMIER League is arguably one of the most watched and profitable sporting events in the world. As the cricket tournament scales new heights with each season, the competition among broadcasters-digital and traditional-to grab eyeballs is becoming fiercer.

In the first few weeks of play, Tata IPL 2023-currently being telecast and streamed by media networks Star Sports (Disney Star) and Reliance-promoted JioCinema-has already smashed many viewership records, claim both the platforms. According to data from Broadcast Audience Research Council (BARC), official TV broadcaster Disney Star has garnered 369 million viewers, the highest in IPL history. The number was 307 million viewers for the first 10 days, which is 23 per cent more than the previous edition, the network says.

Denne historien er fra May 14, 2023-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra May 14, 2023-utgaven av Business Today India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAY INDIASe alt
Pension Scheme - Safety Net
Business Today India

Pension Scheme - Safety Net

The move to introduce the UPS has evoked mixed reactions. Analysts believe its funding will have limited impact on the fiscal math

time-read
4 mins  |
September 29, 2024
The Reit Choice?
Business Today India

The Reit Choice?

Real Estate Investment Trusts (Reits) Are Gaining Traction As Interest Rates Stabilise. But Returns Could Be Affected By Adverse Economic Conditions And Market Volatility

time-read
7 mins  |
September 29, 2024
CORPORATE - Calling to Account
Business Today India

CORPORATE - Calling to Account

The sudden exit of Byju's auditor BDO marks the latest in a long series of setbacks for the edtech firm

time-read
1 min  |
September 29, 2024
EMPLOYMENT: Skills Push
Business Today India

EMPLOYMENT: Skills Push

The skill development ministry plans to partner with the UGC to improve the employability of undergraduates

time-read
1 min  |
September 29, 2024
Building on a Vision
Business Today India

Building on a Vision

L&T'S CHAIRMAN EMERITUS A. M. NAIK HAS BUILT A MAMMOTH ENTERPRISE THAT IS BUILDING A NEW INDIA, FROM ITS METRO RAIL SYSTEMS TO THE RAM TEMPLE

time-read
2 mins  |
September 29, 2024
"KYS more important than KYC"
Business Today India

"KYS more important than KYC"

Vijay Kedia is a renowned equity investor; the value of his listed portfolio stands at around ₹1,750 crore

time-read
1 min  |
September 29, 2024
ROXX STAR
Business Today India

ROXX STAR

THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT

time-read
2 mins  |
September 29, 2024
HIT THE GROUND RUNNING
Business Today India

HIT THE GROUND RUNNING

Smartwatches have become indispensable tools for runners, offering real-time insights into pace, distance, heart rate, and more. Here are a few you can consider

time-read
2 mins  |
September 29, 2024
TURNING THE TABLES
Business Today India

TURNING THE TABLES

INDIA'S FURNITURE MARKET IS POISED FOR A GLOBAL TAKE-OFF. ALREADY, A HOST OF GLOBAL BRANDS HAVE MADE THE COUNTRY THEIR HOME, BUT INDIAN COMPANIES ARE NOT TOO FAR BEHIND

time-read
7 mins  |
September 29, 2024
THE EVOLUTION OF ATHERA
Business Today India

THE EVOLUTION OF ATHERA

IDENTIFYING OPPORTUNITIES IN ADVANCE HAS STOOD THIS BENGALURU-BASED VC FUND IN GOOD STEAD. NOW, WITH A HEIGHTENED FOCUS ON TECHNOLOGY, IT WANTS TO SUSTAIN THE SUCCESS

time-read
7 mins  |
September 29, 2024