TRAVEL-BRANDED LOYALTY rewards are all about the perks of free trips and upgrades. Airlines and hotels offer these rewards to anyone who books a flight or stays in a hotel, and the desire to earn them grows. However, frequent-flyer programs are the secret cash cow of the airline industry. One airline noted as having a market cap of $6 billion owned and operated a loyalty program that was valued at $25.5 billion at the time, according to a prominent industry watchdog.
Airlines have found that selling miles to attract flyers, keeping them in the family, and selling more miles and trips to them over time has been a successful ploy for more than four decades. However, points are not worth what they once were as time passes and may not get the user very far. Airlines continue to go through resets, making it harder to use miles to upgrade or cruise, or have any hope of reaching coveted elite status.
Denne historien er fra June 2023-utgaven av Business Traveler US.
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Denne historien er fra June 2023-utgaven av Business Traveler US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Around the World in 80 Ways - Oneworld releases an Al-powered travel service for extended international voyages
A new generative artificial intelligence (AI) travel agent will leverage Google Cloud to help ambitious travelers easily book international trips with Oneworld member airlines. The alliance’s Round the World fares allow passengers to book up to 16 flights between at least three continents on a globe-spanning trip that lands back home up to a year later.
Fast Company - In a partnership with SpaceX, United is rolling out revolutionary high-speed Wi-Fi on all its flights
United has become the first major U.S. airline to announce a groundbreaking partnership with SpaceX to equip more than 1,000 aircraft with Starlink WiFi. Passengers will soon enjoy high-speed, lowlatency Internet service, enabling seamless gate-to-gate connectivity across domestic and international flights.
Special Sauce - Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
Celebrated chef and entrepreneur Giada De Laurentiis shares her Italian heritage through her television shows, restaurants, cruise partnerships and an exclusive line of curated products
The Censoring of Social Media? - Why legislatures continually try to regulate freedom of expression, and what the courts are doing about it
There seems to be bipartisan agreement that everything from teen suicide rates to poor mental health and more is due to social media. The obvious solution, they believe, is to impose government oversight on how such services can be provided. Congress is considering sweeping social media legislation and a number of states have already enacted such laws.
Golden Age
Porsche celebrates a half-century of its 911 Turbo with a limited-editon model
The Season's Best Underseat Carry-Ons
Bags that make the most of your space while providing carefree convenience
Crystal Palace
Baccarat offers sparkling cocktails in Midtown Manhattan
East Meets West
Chef Cyril Lignac fuses French and Japanese cuisine in the heart of London
Bigger.Better.
American Express relocated and improved its Centurion Lounge at Seattle-Tacoma International Airport to address issues with overcrowding and enhance the customer experience
High Style
A nonstop journey from Singapore to Los Angeles in Business Class
