'The Changing Habits of the Frequent Business Traveller and How Hotels Are Adapting to It'

As hospitality brands, we are a manifestation of what our consumer wants

Over the last two years we all have experienced a massive shift in our consumption patterns. The volume of change experienced by businesses has accelerated and stirred into overdrive. We all have read and researched extensively on the evolving consumer behaviour where concerns on health and hygiene, spending patterns a and digital advancements have taken precedence. As hospitality brands, we are a manifestation of what our consumer wants. Consumption for us is not habitual but contextual and we need to be extremely mindful about the same.

Business travel has witnessed a big bang return. We are currently running at 90 per cent of pre-covid occupancies. Understanding and responding to consumers' changing behaviours will be essential to the recovery of the hospitality sector. Organisations will need to reimagine the customer experience and re-engage with customers to build and maintain their trust. We've boiled down to a few exhibits that we believe are at the core of this shift.