"MANAGEMENT IS NOT LEADERSHIP"
Business World India|22 April 2023
In the past, people often confused strong management with strong leadership. Leadership is leading from the front and setting an example, says the global Chief Executive Officer of Pedersen & Partners, Gary Williams in this interaction with BW Businessworld’s Noor Fathima Warsia
Noor Fathima Warsia
"MANAGEMENT IS NOT LEADERSHIP"

You are a global CEO based in Asia. What are some of the challenges you face due to this?

When I moved to Asia two decades ago, it laid a good foundation for me to be much more culturally, professionally and personally available. The lessons I’ve learned over the past 20 years have prepared me to embrace this global role. As we know, once you get into this emerging market, every country has its own culture and way of doing business.

It’s not only in Asia, but it’s the same in eastern Europe, where we are in other emerging markets. Being a global CEO from Asia based in Bangkok has challenges and opportunities as well. It gives us a chance to bring people together internationally and not just from a headquarters standpoint. In a way, it compels everyone to work internationally and more closely together. Time zones have proven to be the most difficult challenge though. There are long days but also rewarding days at different times throughout the world.

In your role, you are required to observe leaders and leadership trends. What qualities define leadership today?

In the past, people often confused strong management with strong leadership. Before the pandemic, typically everyone worked in the offices or on-site, and management was overseeing the work. You had people controlling and directing staff. When the crisis struck, a different approach, one of leadership rather than management, was required. Leadership is leading from the front and setting an example. Leadership is letting go and giving people their freedom, empowering them and also holding them accountable. With freedom comes accountability but leadership transformed external management and the top-down approach to directing and a more frontal leadership, guiding individuals.

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