From all around us, there is so much pressure to be a winner. To be extra ordinary. To be special. To be a notch above everyone else. This pressure is simply not funny. And in most cases, such societal pressure is cruel expectation.
Intellectually, we understand that there is a 'normal curve', a universal axiom that has been known for centuries. The Central Limit Theorem (CLT) avers that (in most common scenarios) anytime "a bunch of things are added up," a normal distribution is going to result. The CLT shows up in all sorts of real-world situations: height, roll of dice, toss of coin, IQ, Income distribution, shoe size, student's report card, or birth weight. Even as an average individual, most of us also intuitively get this. Yet, there is pressure on every one to be above average!
One sees advertisements featuring celebrities for brand endorsements with their halo of "extraordinariness" to peddle "ordinary" products used by "ordinary" consumers. Heart of hearts, we know that those celebrities won't be travelling to the local suburban market in that swanky car, to ever shop for those FMCG products. And for all we care, they may not even actually ever use some of those domestic branded products. Yet we enjoy those ads, and even believe in those products being featured. Have you ever wondered – Why?
Why not have ads that feature “ordinary” people? Will we find those ads memorable and credible?
Materialism & ‘Maange More’
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Denne historien er fra 14 Jan 2023-utgaven av Businessworld India.
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MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
