Also marketers today, more than ever before, are swamped by an increasing number of MarTech stacks and tools they have available at their fingertips. All these multiple channels and tactics have inevitably resulted in an increasing pressure to simultaneously engage customers while delivering on growth initiatives.
This friction may help explain the churn in the CMO position more than in any other C-suite spot. While organisations are entrusting business growth squarely on the shoulders of the CMOs, they are doing so without necessarily providing them the authority to make the vital decisions. This leaves the CMO with very little room to execute effectively.
OWNING THE CX JOURNEY
Today, the CMO is often called upon to play CXO and add experience value to the brand. They do this by defining and steering the customer experience journey right from ideating, designing and then building the systems/tools/processes to deliver on that perfect experience to ensure value augmentation to the customer throughout his journey.
Chief Marketing Officers are also expected to be intrinsic data scientists and have complete knowledge of customer data including identifying when customers are looking for a specific good or service, figuring out what issue they are attempting to resolve, and determining what options will best suit them all in real time. Sharp conversion, customisation, and prediction abilities are required.
Denne historien er fra December 03, 2022-utgaven av Businessworld India.
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Denne historien er fra December 03, 2022-utgaven av Businessworld India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0
Reflections on Consciousness and Creation
Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind
MORE TAKE TO DRIVING IN STYLE
High-end luxury vehicles are no longer part of a niche market, but a rapidly expanding segment of automobile sales, driven by changing consumer preferences, rising disposable incomes and better infrastructure
India's Growing Affinity for Swiss Watches: A Luxury on the Rise
NDIA'S ROBUST ECONOMIC growth, projected to exceed 6 per cent in 2024 and 2025, is fostering a rising demand for aspirational products. As disposable incomes increase, particularly among the expanding middle class, luxury goods such as Swiss-made watches are gaining popularity.
An ENRiching Outlook
KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence
Paving the Path to a Sustainable Future
Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees
LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders