How has the cost of customer acquisition moved and what are the challenges due to macroeconomic headwinds?
The cost of customer acquisition as a percentage of gross bookings has come down significantly due to high contribution of direct and organic traffic and repeat buyers on our platforms. Overall, my view is that as compared to the rest of the world, India is better placed to deal with the current macro headwinds due to high inflation in the world. Some countries in the world might slip into recession but we might still end up doing low-single-digit growth.
How was Q1 FY23 for you across segments?
Denne historien er fra September 10, 2022-utgaven av Businessworld India.
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Denne historien er fra September 10, 2022-utgaven av Businessworld India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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