FOR MILLENNIA, philosophers thinkers and have pondered on the reason for life. Why do we exist? Are we here to fulfil some mission and, if so, what is that? Does life have a goal or are humans on earth as a random occurrence? Does existence have a larger goal or are we programmed to merely seek to survive and procreate, as biologists may aver? If the survival instinct is built into our DNA, what explains altruism or the willingness to sacrifice one's life to save others? Mahatma Gandhi said, "Find purpose and the means will follow", implying the need for each individual to discover or create a purpose.
In corporate circles, the buzz word now is purpose. Overtaking its cousin, vision, Purpose (with an emphatic upper-case P) is the key word in the business lexicon. Objectives and goals, though sometimes considered similar if not synonymous - with vision are now mundane and so last-century. Purpose, many leaders feel, is the magnet that draws investors, customers, and talent, while driving valuation. Little wonder, then, that much effort goes into crafting and refining the organisation's purpose which is its raison d'etre. It also answers, for the corporate, the question we started with, articulating why the organisation is here.
AN EXISTENTIAL CONUNDRUM
For individuals, the question is a deeply existential conundrum, at one level. Deep thinkers and worriers suffer many a sleepless night trying to find a satisfying answer. For some, the purpose is doing good; for many, it is doing well. For a few unfortunate souls - the searchers the answer is elusive; to most, though, there are too many other pressing, here-and-now concerns, to spend mental energy worrying about such philosophical matters.
Denne historien er fra February 11, 2023-utgaven av Businessworld India.
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Denne historien er fra February 11, 2023-utgaven av Businessworld India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Gauging Trumponomics For India
Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0
Reflections on Consciousness and Creation
Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind
MORE TAKE TO DRIVING IN STYLE
High-end luxury vehicles are no longer part of a niche market, but a rapidly expanding segment of automobile sales, driven by changing consumer preferences, rising disposable incomes and better infrastructure
India's Growing Affinity for Swiss Watches: A Luxury on the Rise
NDIA'S ROBUST ECONOMIC growth, projected to exceed 6 per cent in 2024 and 2025, is fostering a rising demand for aspirational products. As disposable incomes increase, particularly among the expanding middle class, luxury goods such as Swiss-made watches are gaining popularity.
An ENRiching Outlook
KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence
Paving the Path to a Sustainable Future
Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees
LEADERSHIP TRANSITION AT XIAOMI INDIA
Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus
WEAVING SUSTAINABILITY
Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain
FORCE FOR GOOD
FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives
REIMAGINING TOMORROW
For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders