CX AS YOUR COMPETITIVE ADVANTAGE

Marketing & strategy professional, Ayan has gained vast cultural diversity through operating varied businesses across the United States, UK, Asia & the Middle East and he has demonstrated history of leading a successful multimillion dollar business.

Ayan Chatterjee

Vice President - Marketing Eye Care Leaders

The Rajahs, Maharajahs & Emperors of yore used to protect their prized cities & assets with deep moats & high-walled forts. All in an attempt to stave off the raiding hordes of barbarians at their gates. In the modern world, companies do the same thing. However, instead of moats, they use pricing, innovation, distribution power, cost management as both defensive and offensive strategies. A mix of these constitute their competitive advantage. To that mix we now find 'Customer Experience', or 'CX' as it's popularly referred, as a critical component. With constant conversation around recession and indicative economic uncertainty, customer retention is key to consistent cash flow & profitability. Hence investing in the customer's experience with the company translates to investment in the company's growth engine. A Salesforce survey of 13,000 customers & 4000+ business users across 29 countries states that 88 percent of consumers & business buyers alike say experience matters as much as products.