"It’s a fad today to say that everyone is ‘creative’ or to use terms like ‘stakeholders’ as if by doing so we are now all empowered to make the changes society needs. The reality is that not everyone is equipped or even cares to be creative and real stakeholders are still those that hold the purse strings of projects.”
- Richard Kooyman
Even today, Kooyman’s quote holds relevance in the industry. Cities and their structures have been studied, ideas for their growth and development proposed as well as urban culture and geography documented and theorised. Yet, one of the problems with urban studies is the assumption of a historical continuity in the imagination and planning of its buildings and infrastruture.
This has resulted in the shortsightedness of our methods and approaches in trying to comprehend or resolve the current scenario. Each concern is a larger version of a previous one; each situation is a metamorphosed form of an older or previous one.
However, within the Indian diaspora, there have been organisations and individuals who have consistently strived to make a difference at every scale possible. Their projects have distinguished themselves in their uncompromising stance to use innovative solutions and unwavering commitment to the people.
IBM, one of the world’s foremost tech giant, has been an entity whose initiatives, teams and organisational practices have perceived excellence in ideation and in quality realisation towards a much larger purpose.
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Denne historien er fra July 2023-utgaven av Commercial Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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