Neuroaesthetics is an interdisciplinary field that explores the connection between art and the human brain, merging music, arts, neuroscience and architecture. It seeks to understand how aesthetics impact our well-being and cognitive processes. Art has the power to influence the brain, alleviate stress and pain, and manipulate our sensory perceptions. However, not all experiences provide the desired sensory stimuli for a positive impact. Aesthetic experiences encompass the “aesthetic triad” of knowledge, sensory experiences, and emotional rewards. By unlocking the transformative potential of neuroaesthetics, we can enhance various aspects of our lives.
The roots of neuroaesthetics can be traced back to ancient times, evident in prehistoric cave paintings, the Ajanta and Ellora Caves, and terracotta artifacts from the Indus Valley Civilization. Even philosophers like Plato and thinkers like Leonardo da Vinci explored the relationship between the human brain and its environment, delving into cognition, emotions, and aesthetics.
How does neuroaesthetics work?
Neuroaesthetics operates through various mechanisms that affect our brain and overall experiences:
• Sensation and Perception: When we encounter external stimuli like visual or auditory art forms, they directly influence our senses to evoke emotions, trigger memories, and shape how we perceive the world around us.
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Denne historien er fra August 2023-utgaven av Commercial Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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TRENDS SHAPING URBAN WORKPLACE TRANSFORMATION
Since 2013, Gensler's the trend report has highlighted trends shaping the future; this year's edition offers a blueprint for sustainable, human-centered spaces and evolving city dynamics
GLOBAL EDITORIAL CHOICE AWARD - EXCELLENCE IN FACILITY LEADERSHIP - Vinod Mathews, Regional Director of Global Real Estate & Facilities, APAC at Amazon
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HALL OF FAME - Irfan Rzack, Chairman and Managing Director of Prestige Group
With an illustrious career spanning decades, Irfan Razack, Chairman and Managing Director of Prestige Group, has redefined the contours of Indian real estate.
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As the driving force behind Brigade Group, M.R. Jaishankar's visionary leadership has redefined the real estate industry, integrating innovation, sustainability, and community focus into urban development.
CELEBRATING EXCELLENCE: COMMERCIAL DESIGN AWARDS 2024
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The Future of Workplace Ergonomics: A glimpse into tomorrow's workspaces
As work dynamics shift, the demand for adaptable and health-conscious office environments grows.
INCUSPAZE AIMS TO SECURE $25M FOR EXPANSION AMID GROWING DEMAND FOR FLEXIBLE WORKSPACES
Coworking firm Incuspaze is looking to raise USD 25 million (over Rs 210 crore) to expand its business across major cities before planning to launch its Initial Public Offer (IPO).
ONWARD WORKSPACES SECURES A 14,000 SQ. FT. MANAGED OFFICE TRANSACTION WITH LENSKART IN NEW DELHI
Onward Workspaces, a flexible and managed coworking solutions brand, has entered into a managed office deal with Lenskart, one of India's largest eyewear retailers.
WORKING TOGETHER
Professor Louise Valentine, Head of the Design School at Heriot-Watt University, on the importance of inclusive design in the workplace
