Neuroaesthetics is an interdisciplinary field that explores the connection between art and the human brain, merging music, arts, neuroscience and architecture. It seeks to understand how aesthetics impact our well-being and cognitive processes. Art has the power to influence the brain, alleviate stress and pain, and manipulate our sensory perceptions. However, not all experiences provide the desired sensory stimuli for a positive impact. Aesthetic experiences encompass the “aesthetic triad” of knowledge, sensory experiences, and emotional rewards. By unlocking the transformative potential of neuroaesthetics, we can enhance various aspects of our lives.
The roots of neuroaesthetics can be traced back to ancient times, evident in prehistoric cave paintings, the Ajanta and Ellora Caves, and terracotta artifacts from the Indus Valley Civilization. Even philosophers like Plato and thinkers like Leonardo da Vinci explored the relationship between the human brain and its environment, delving into cognition, emotions, and aesthetics.
How does neuroaesthetics work?
Neuroaesthetics operates through various mechanisms that affect our brain and overall experiences:
• Sensation and Perception: When we encounter external stimuli like visual or auditory art forms, they directly influence our senses to evoke emotions, trigger memories, and shape how we perceive the world around us.
Denne historien er fra August 2023-utgaven av Commercial Design.
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Denne historien er fra August 2023-utgaven av Commercial Design.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A PIVOTAL SHIFT TOWARDS A NEW ERA IN GOVERNMENT BUILDING AESTHETICS
GPM & Associates transforms a traditional government office into modern, eco-friendly workplace that prioritises employee well-being and sustainable design
A SQUARE PEG IN A ROUND HOLE
This office project by Studio Deshi is a masterpiece that seamlessly blends ancient wisdom with contemporary design principles. The innovative approach creates a holistic environment that fosters well-being, productivity, and creativity, setting a new benchmark for the future of office design.
FOSTERING FUTURE-READY OFFICE
The Smart Office Summit 2024 served as a vital platform for industry leaders to share insights and strategies for navigating the challenges of workplace design and infrastructure maintenance.
TRANSFORMING WORK ENVIRONMENTS
In this conversation, Reema Bhandari, Director at M Moser Associates, explores the intersection of design, sustainability, and employee well-being in creating modern workplaces.
THE FUTURE OF DIGITAL TWINS IN THE AEC INDUSTRY: NOIN REGIND FROM DESIGN TO OPERATIONS
Harnessing real-time data and innovative technologies to revolutionise design, enhance operational efficiency, and promote sustainability in the architecture, engineering, and construction sectors
CRAFTING WORKSPACES THAT INSPIRE AND ADAPT
Andrea Andreotti, Chief Design Officer at Ultraconfidentiel, discusses how the firm’s bespoke design approach balances functionality and aesthetics, crafting spaces that are both adaptable and inspiring for the modern workplace.
PATH FINDERS MINDS BEHIND THE BEST WORKSPACES IN INDIA
In celebration of Commercial Design magazine's 11th anniversary, we are proud to present the \"Minds Behind the Best Workplaces in India\".
REDEFINING WORKPLACE DESIGN AND SUSTAINABILITY FOR THE FUTURE
The 19th Smart Office Summit, held in New Delhi, explored the future of workplace design, bringing together industry leaders to discuss trends, sustainability, and innovative solutions for next-gen workspaces
SYNQ.WORK PLANS TO INVEST 60 CR. TO ADD 6 LAKH SQ. FT. OF MANAGED OFFICE SPACES TO ITS PORTFOLIO WITH NEW CENTRES IN BANGALORE, PUNE, AND HYDERABAD
Synq.work, one of the leading managed office space providers in India has recently made an announcement to expand the current seating capacity from 3200 to 12,000 by adding an additional 8800 seats by December 2025.
TANGIBLE ROI
How to connect your CAFM to obtain tangible ROI
