A professional dancer by trade, Kika Wise has always been a believer in the importance of releasing tension while not asking your body to "do anything." But in the fitness industry, that made her an outlier. "Everyone's putting their bodies through so much, trying to get toned, but not thinking, How can I reset my body so that I can continue being active for the rest of my life?" So in 2008, with $500 in capital, she started her own practice in Bloomfield, New Jersey. She took a dancer's approach to stretching, with a twist, and dubbed it the "Kika Method."
Denne historien er fra Startups - Spring 2023-utgaven av Entrepreneur US.
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Denne historien er fra Startups - Spring 2023-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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