Shortly after Ellie Mental Health started franchising in 2021, the company hosted its first discovery day at its very first clinic in Saint Paul, Minnesota. Four potential franchisees showed up. The next month, it was five people. And by month three - in October 2021-40 people and 17 groups came in looking to buy a territory.
Chris Pash, Ellie's senior vice president of growth and development, was floored - not just by how many people were interested in opening a therapy-based franchise business, but by how vulnerable they were with their personal stories.
Denne historien er fra Startups - Fall/Winter 2024-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra Startups - Fall/Winter 2024-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did-and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
THE BEST MARKETING DOLLARS I'VE EVER SPENT
Great marketing doesn't require huge budgets. We asked franchisees and franchisors to share their best marketing ROI-and their stories (on the following pages) will inspire you.
READ THIS BEFORE MEETING A FRANCHISOR
Thinking about buying a franchise? You should meet the franchisor-and you should know exactly how to approach that meeting-to ensure you're making the right decision.
THE BOLDEST NEW IDEAS IN FRANCHISING
These eight innovative businesses are now franchising-and maybe in a few years, they'll be climbing the Franchise 500 list too.
5 BRANDS GROWING IN LEAPS AND BOUNDS
Want to know how to rocket up in the Franchise 500 rankings? These brands all jumped over 150 spots since last year-and they're sharing the strategies behind their growth.
FRANCHISE 500 TOP 10
Meet the Leaders of the Franchise 500
TAX STRATEGIES TO MAKE A DIFFERENCE IN 2025
Your taxes won't go up this year. But you can still find new ways to decrease your burden.
HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)
I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway-and how you can too.
'The Sword We Refuse to Die On'
Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks-because that's the entrepreneurial way.
Are You Feeling the Squeeze?
Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.
