Ordering eggs, working on your biceps, visiting theme parks, and finding a new job. What do these areas of life have in common?
Here's the answer: They're all features of thriving franchise categories, and they're growing for the same reason. Business is excellent in the breakfast, fitness, recreation, and staffing/recruiting businesses.
Each provides a form of stability for consumers and franchisees alike!-during turbulent and unpredictable times.
Consider this: When someone grabs coffee on the way to work, improves their physical condition, plays with their kids, and seeks better employment, they are in the process of creating a happier, healthier overall existence.
But this isn't just anecdotal. Entrepreneur knows these categories are thriving and has the data to prove it. Every December, we publish a list of 10 areas in franchising where, based on an analysis of industry trends and year-over-year growth, we expect to see continued success in the year ahead. This time, breakfast, fitness, recreation, and staffing/recruiting were among those we identified, as they appeared to be thriving in spite of-or, in some cases, because of-challenging economic conditions.
So where do the greatest opportunities lie, and what exactly is driving each of these four categories to grow? We investigated what's happening, and the answers are on the following pages.
Why BREAKFAST Is Such a Hot Category
Joe Thornton, president of Scooter's Coffee, admits that sometimes, you're just in the right place at the right time.
"There's probably not many businesses that can say they're recession-proof or pandemic-proof, but we've certainly showed signs of being both those things," he says.
Denne historien er fra Startups - Spring 2023-utgaven av Entrepreneur US.
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Denne historien er fra Startups - Spring 2023-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
5 Ways to Multitask Your Fall - From a corporate office to working from the living room, Emmy Award winner Mario Armstrong has five new products designed to make putting in the hours more enjoyable.
From a corporate office to working from the living room, Emmy Award winner Mario Armstrong has five new products designed to make putting in the hours more enjoyable.
You Can Hire Like Netflix - The streaming platform built an incredible team with a strategy called
Looking for a job? ClassDojo has 15 positions open, but heads up: The bar is death zone high, and they're in no rush to hire. The children's education company has a team of 220 and a hiring rate of 0.09% of those who apply.How can a company grow while hiring that slowly? The answer is "talent density", a concept that's gaining steam lately.
Speedy Growth Killed My Startup - We seemed to be rocking it-lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three months after I launched my company, we were featured in The New York Times. Other national outlets followed. The attention led to partnerships with Shake Shack, Bombas, Urban Outfitters, and hundreds of other major brands.You might think this sounds good. I sure did when it happened. Hockey stick growth is a sign of success, right? But it wasn't. My company, This App Saves Lives, had fallen into one of the most surprising and ultimately fatal traps for entrepreneurs: We grew before truly understanding our product-market fit. That mistake would ultimately result in the demise of our business.
How to Hire for the Future - Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
Small businesses have a hiring problem. According to the July monthly jobs report from the National Federation of Independent Business (NFIB), 19% of small businesses rank the inability to find quality labor as the single most important issue facing their company, while 38% reported job openings they could not fill. Overall, 49% reported few or no qualified applicants for the positions they were trying to fill.
Three Pivots to $100 Million - How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market
If you have a tween girl, you've probably heard of Rowan. It's the cool brand for piercings, where licensed nurses insert hypoallergenic studs into thousands of ears every day. With more than 500 employees, it's on track to have 65 stores and an annual run rate of $100 million in revenue this year.But in 2017, Rowan was just a fledgling startup with a great idea and a bad business model. It survived because founder Louisa Schneider was willing to pivot, and pivot, and pivot again, until its mission, profit, and market all clicked into place.
Trust Equals Sales
For their business to work, Dianne and Gabrielle Melillo need more than customers. They need a community that has total confidence in them.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC and the important lesson it offers for anyone in franchising.
THE CURSE OF GROWING TOO FAST
FAIRE is a platform for small businesses, but it grew big the wrong way-almost becoming a $12 billion wreck. Here's how it fixed the problem, and why you should think twice before skyrocketing.
HOW TO ASK FAMILY FOR MONEY
Your friends-and-family fundraising round doesn't have to be scary and awkward. Here's advice from one of the world's leading investors.
MY MVP EMPLOYEE
One amazing team member can make an outsize impact on your business. We asked some of the shops on our list to share their No. 1 team member-and what makes them so special.
