Prior to that there were actors like Rashmika Mandanna, Katrina Kaif, and Kajol Devgn, who fell victim to it. Prominent industrialist Ratan Tata was another target sometime back with his deep fake videos circulating and showing him luring unsuspecting individuals into an online betting scam, endorsing an online betting coach and asking people to join a Telegram channel run by a man named Amir Khan.
Deep fake is not new and isn't restricted just to India.
It is a global menace that has targeted and haunted key personalities like the former US president Barack Obama, Mark Zuckerberg and Fox News personality Jesse Watters, CBC host lan Hanomansing, and BBC stars Matthew Amroliwala and Sally Bundock. The deep fake videos of Barack Obama showed him calling Donald Trump a "complete dipshit", while Mark Zuckerberg bragged about having "total control of billions of people's stolen data".
The dark side of AI?
While AI has made significant contributions to various industries, it also has a dark side which is surfacing in the form of deep fake. Simply put, a deepfake is a piece of technology that leverages AI to alter a person's appearance, voice, or actions in a way that can be realistic and challenging to discern from authentic, unaltered content. They are not new but have become more sophisticated due to technological advancements. These videos are created through encoder and decoder networks, often within Generative Adversarial Networks and can be used to spread disinformation, defame individuals, and influence public opinion.
Denne historien er fra December 2023-utgaven av Entrepreneur magazine.
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Denne historien er fra December 2023-utgaven av Entrepreneur magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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