REVVING TOWARDS A REVIVAL
Entrepreneur magazine|November 2024
How a growing fanbase and strategic partnerships are looking to give motorsports and F1 a second chance in the country
PAROMITA GUPTA
REVVING TOWARDS A REVIVAL

One of the quintessential images of Formula One (F1) has to be that of Sebastian Vettel's bowing to his Red Bull RB9 at the 2013 Indian Grand Prix which not only marked his fourth and final title but also signalled India's exit from the F1 calendar indefinitely. Despite drawing 95,000 spectators for its 2011 debut at the Buddh International Circuit (BIC), India's motorsport scene wasn't ready at the time. 11 years later, while fans hope to see the return of the Indian Grand Prix, the country is witnessing the rise of a passionate community that represents and celebrates not just a sport but a lifestyle.

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