Q People tell me to post regularly on LinkedIn, but nobody's reading. Should I just quit? - DEREK, AUSTIN
THIS ARTICLE could flop. You might not even get past the first paragraph. That's just a fact of life for anyone who writes anything. But it's not a reason to stop.
Let's start with some assumptions. You're probably not a professional creator. Maybe you're posting to grow your brand and revenue. At this point, you're a little embarrassed by how poorly you're doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.
But let me offer a few thoughts on why you may want to stick it out. I know many people who do not go viral on social, but still use these platforms successfully to attract and convert businessbuilding opportunities.
Here are three reasons you should keep going:
1/ Posting content builds your credibility.
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Denne historien er fra August 2023-utgaven av Entrepreneur magazine.
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