TACO BELL
FOR SHOWING THE WORLD THAT TACOS ARE A STATE OF MIND
NO ONE REALLY KNOWS who first came up with the idea of Taco Tuesday. One of the earliest references can be found in a newspaper ad for El Paso, Texas's White Star Cafeteria from Monday, October 16, 1933, urging readers to come out and enjoy, ostensibly the next day, three "Mexican tacos" for 15 cents. In the decades that followed, the term began to appear explicitly in ads from Wisconsin to Arizona; in 1973, South Dakota's Snow White Drive In ran an ad in the Rapid City Journal with the line "Stop In on Taco Tuesday." But it wasn't until 1982 that anyone put a legal stamp on the term. That was the year that Gregory's Restaurant & Bar, in Somers Point, New Jersey, registered it as a trademark in that state. Seven years later, Wyoming based chain Taco John's claimed the trademark for 49 other states.
Then came May 2023.
That's when Taco Bell filed a petition with the U.S. Patent and Trademark Office to cancel the Taco Tuesday trademark across the country, asserting that the commonly used phrase "should be freely available to all who make, sell, eat, and celebrate tacos." The company launched a Change.org petition and recruited LeBron James-who had long celebrated Taco Tuesday with his family and fans on social mediato be part of a global multimedia ad campaign. (James himself had even tried to trademark the phrase in 2019 so he could use it across podcasts and other media projects.)
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THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
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REDDIT'S REVENGE
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SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
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How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
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The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
