PICTURE THE COOLEST, MOST RIDICULOUSLY awesome room you can imagine. Maybe it's got a golf simulator and a billiards table, or radiant-heat floors, or polychromatic India Mahdavi furniture, or meticulously cultivated hygge. Whatever it is, whatever you're envisioning, it would be even better if it had a secret door leading to another room.
And of course, a secret door has to reveal itself in some sick way, like how you run through a wall to get to track 9¾, or wade through a coat closet to get to Narnia, or turn a bronze eagle on a bookshelf, or push the correct button on a soda machine. It can't just be a switch labeled SECRET DOOR, though that'd be kind of funny. That kind of meta humor would be very on-brand for Mark Rober, except that Rober would rig it so that when you flip that switch, you'd get hit with a glitter bomb. Roughly 60 million people watch Rober's monthly videos, though, and every single one would sniff out the trap. A dedicated fan already would've guessed, would've assumed, that there is a secret door somewhere in this room, and they might've even worked out where it is and how to activate it. Rober, however, possesses two magical powers beyond science and engineering-a frictionless access to his boyhood mind, and the instincts of a born storyteller-and that is what enables him to conceive of something we can't, something even cooler than a room with a secret door.
A second secret door.
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Denne historien er fra September 2022-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
