PERPLEXITY'S ANSWER MACHINE, HOWEVER, PROVIDES A VERY DIFFERENT EXPERIENCE: ENTERING THE PHRASE "WHAT CAN YOU TELL ME ABOUT PERPLEXITY AI?" YIELDS SEVERAL LINKS TO CREDIBLE-LOOKING ARTICLES AND RELEVANT INFORMATION FROM THE COMPANY'S WEBSITE, FOLLOWED BY AN ARTICULATE AND NEATLY ORGANIZED BRIEF OVERVIEW.
And therein lies the allure. Perplexity is easy, it's elegant, it's specific. Eighteen months after the online tool (then called Ask) first launched, it's become one of the buzziest products in the buzziest of all tech sectors-generative AI. Journalist and educator Jeremy Caplan described Perplexity as "like having a smart assistant who not only finds the book you're looking for in a vast library but opens it to the exact page that has the information you need. Google just points you toward potentially relevant shelves."
Perplexity's growing popularity illustrates a seismic shift in the tech industry. When real people (not just researchers) witnessed for themselves in late 2022 the sometimes shocking skill of ChatGPT, many of them realized that conversational back-andforth with a chatbot might be a better way of accessing the web's information than typing keywords into Google and wading through a list of blue links, many of them sponsored or otherwise optimized to appear at the top, cluttered with ads and Google's own content. Both ChatGPT and Perplexity are examples of emerging AI-native tools that are disrupting the search space. Because of this, research and consulting firm Gartner predicts that traditional search volume will drop 25% by 2026. Even if Perplexity only manages to capture 1% of the $300 billion search advertising market, that's $3 billion in annual revenue.
Denne historien er fra Spring 2024-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Spring 2024-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT