![THE PERPLEXITY EFFECT](https://cdn.magzter.com/1363194279/1715599168/articles/IEvSGVT-B1716810448740/THE-PERPLEXITY-EFFECT.jpg)
PERPLEXITY'S ANSWER MACHINE, HOWEVER, PROVIDES A VERY DIFFERENT EXPERIENCE: ENTERING THE PHRASE "WHAT CAN YOU TELL ME ABOUT PERPLEXITY AI?" YIELDS SEVERAL LINKS TO CREDIBLE-LOOKING ARTICLES AND RELEVANT INFORMATION FROM THE COMPANY'S WEBSITE, FOLLOWED BY AN ARTICULATE AND NEATLY ORGANIZED BRIEF OVERVIEW.
And therein lies the allure. Perplexity is easy, it's elegant, it's specific. Eighteen months after the online tool (then called Ask) first launched, it's become one of the buzziest products in the buzziest of all tech sectors-generative AI. Journalist and educator Jeremy Caplan described Perplexity as "like having a smart assistant who not only finds the book you're looking for in a vast library but opens it to the exact page that has the information you need. Google just points you toward potentially relevant shelves."
Perplexity's growing popularity illustrates a seismic shift in the tech industry. When real people (not just researchers) witnessed for themselves in late 2022 the sometimes shocking skill of ChatGPT, many of them realized that conversational back-andforth with a chatbot might be a better way of accessing the web's information than typing keywords into Google and wading through a list of blue links, many of them sponsored or otherwise optimized to appear at the top, cluttered with ads and Google's own content. Both ChatGPT and Perplexity are examples of emerging AI-native tools that are disrupting the search space. Because of this, research and consulting firm Gartner predicts that traditional search volume will drop 25% by 2026. Even if Perplexity only manages to capture 1% of the $300 billion search advertising market, that's $3 billion in annual revenue.
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Denne historien er fra Spring 2024-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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![Campus Radicals](https://reseuro.magzter.com/100x125/articles/2854/1774137/_54ECUZq61721738417203/CAMPUS-RADICALS.jpg)
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
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What Went Wrong at 23 and Me
The company's DNA spit tests were going to remake healthcare. The science proved more complicated.
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Toxic-Workplace Avenger
Her landmark lawsuit helped ignite the Me Too movement. Gretchen Carlson is now on a crusade to protect all workers.
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A Lousy Bet
Sportsbooks, leagues, and networks: the new unholy alliance to promote legal gambling.
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CAN'T STOP ROLLING
MOBILE GAME MAKER SCOPELY TOOK IN $2 BILLION IN JUST 10 MONTHS FROM ITS HIT GAME MONOPOLY GO. PLAYERS, IT SEEMS, ARE ADDICTED TO THE FUN.
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A minimum hourly wage law for NYC delivery workers has boosted their pay-but not everyone is reaping the benefits.
$19.56, the hard way
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IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT
HOW DAVID HOGG IS RALLYING YOUNG PEOPLE TO PURSUE ONE OF THE TOUGHEST AND MOST IMPORTANT CAREERS IN AMERICA: POLITICS.
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INNOVATION BY DESIGN
For 13 years, our Innovation by Design Awards have been shining a light on stunning creations. The following pages highlight 20 of this year's winning projects, from an app that helps resettle political refugees to a massive restoration project in Detroit. Plus, a list of winners and finalists in all 50 categories.
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How's This for a Cliffhanger?
That poor henchman over there has a hammer stuck in his forehead.
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CREATOR ECONOMY
Carpe DM New platforms monetize intimate\" bonds between creators and their fans.