Why Bike Makers Eye Royal Enfield Pie
Fortune India|August 2023
Hero, Bajaj, Yamaha and TVS work on taking market share from Royal Enfield.
NEVIN JOHN
Why Bike Makers Eye Royal Enfield Pie

ROYAL ENFIELD has been luring motorbike enthusiasts with its muffled thud for almost three decades. Now, rival bike makers have also realised the importance of the premium lifestyle 350-400cc segment where Enfield has had an unchallenged run.

In a quick move, Hero MotoCorp entered into an alliance with Harley Davidson to launch the iconic U.S. motorcycle in early July, at a price fine-tuned for the Indian market. Close on its heels, Bajaj Auto unveiled British motorcycle manufacturer Triumph’s two 400cc models. Yamaha India plans to roll out its first set of 300cc bikes, R3 and MT03, this year. TVS is also working on 225cc-350cc bikes.

Denne historien er fra August 2023-utgaven av Fortune India.

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Denne historien er fra August 2023-utgaven av Fortune India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.