For the 16th consecutive year, Apple finishes first in our annual ranking of corporate reputation, based on a poll of some 3,700 corporate executives, directors, and analysts. Amazon and Microsoft tied for second. Financial companies earned recognition for navigating an inflation-addled economy: JPMorgan Chase (No. 5) reached its highest rank ever, while Morgan Stanley made its debut in our top 50. Elsewhere, Costco Wholesale (No. 7) rose above its industry's supply-chain woes to notch its best-ever ranking, while Netflix fell from No. 9 to 29 as fierce competition dented its historic dominance in streaming. (FOR MORE DETAILED RANKINGS, VISIT FORTUNE.COM.)
INDUSTRY STANDOUTS AS RANKED BY THEIR PEERS
PUBLIC ADMIRATION, PRIVATE RESPECT
AS WE'VE LEARNED over a quarter-century of publishing the Fortune World's Most Admired Companies list, a corporate reputation is a multifaceted concept. It includes the impression you make on casual observers by producing strong results. Then there's the more intimate esteem you earn from customers, employees, and collaborators. Sweetest of all, there's the respect you command from competitors when they have no choice but to acknowledge that you're great at what you do.
Our list aims to capture all of these elements (see our methodology on the right). Our All-Stars list ranks companies by the acclaim they win from the wider business community, including those they do business with. Meanwhile, our individual industry rankings, available online, capture that third category, the standing each company holds among rivals in its own industry.
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Denne historien er fra February - March 2023-utgaven av Fortune US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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KKR'S $1 TRILLION GAMBLE
The co-CEOs of KKR have a radical strategy to supercharge growth - and chart a path far different from that of their mentors, Henry Kravis and George Roberts.
THE SHIPWRECKED LEGACY OF MIKE LYNCH
THE BRITISH TECH MOGUL SOLD HIS COMPANY FOR $11 BILLION, THEN SPENT YEARS FIGHTING FRAUD CHARGES. HIS SHOCKING DEATH HAS LEFT MANY UNANSWERED QUESTIONS ABOUT HIS LIFE.
FORTUNE - CHANGE THE WORLD
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Kamalanomics: Harris's Road Map for Business
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Mary Barra
The CEO of General Motors accelerates into our top spot.
MPW - MOST POWERFUL WOMEN 2024
WHEN FORTUNE launched its Most Powerful Women list in 1998, women were just starting to trickle into the C-suite in significant numbers.
WHO HAS TIME FOR A POWER LUNCH? THE REAL BUSINESS HAPPENS AT 4 P.M. 'POWER HOUR.'
THE SUN is pouring in through the floor-to-ceiling windows when the bar begins to fill with bespoke suits on a Tuesday in August at Four Twenty Five. The new restaurant from Jean-Georges Vongerichten is on the first floor of a Midtown Manhattan skyscraper, beneath the offices of financial giant Citadel Securities. And the traders are thirsty.
HOW TO TAKE ADVANTAGE OF THE FED'S BIG RATE CUT
THE WAIT IS OVER. After more than a year of will-they-or-won't-they, the Federal Reserve on Sept. 18 announced the first cut to its benchmark Federal funds rate since the early days of the COVID-19 pandemic, a 50-basis-point drop that Chairman Jerome Powell signaled is likely the first of many.
FOR GEN Z AT WORK, THE GENERATION GAP IS A WELLNESS GAP. HERE'S HOW TO BRIDGE IT
FOR ONE nonprofit executive director, it was a 2022 New York City subway shooting that highlighted the stark differences between how he, a 55-year-old, and his Gen Z staffers show up to work.
