Human brains are tuned in a way to favour the familiar. So even when travellers land in an unfamiliar place, they might well look out for a hotel brand with which they have had experience of engaging in some way or the other. But familiarity itself is not always enough to make for loyal customers.
Blame this for our almost undefeatable urge to feel special, even in ordinary situations. Everybody does, and this where the importance of 'personalised service' or 'customised care' emerges. So along with impeccable services, that magic 'personal touch' that can cater to the individual needs of the guests can do wonder in terms of retaining them and also in bulging the bottom line.
The focus on personalised service enables hoteliers to establish a long lasting impact on the guests. This impact creates a sense of loyalty and builds trust and commitment towards the brand. Underlining the importance of personalised service for the hospitality industry, managers believes that this business can only flourish when guests want to keep coming back to the hotel for its hospitality and services they experience in the course of the stay or even while visiting the hotel.
Personalised service is not an option for luxury hospitality brands, but a necessity. Personalised service has a high impact and is a key-driver on satisfaction; crucial to brand image for adding new guests. Personal engagement and 'taking ownership' are pre-requisites for bringing new services to success.
Making the Connect
Denne historien er fra September-October 2023-utgaven av Hotel Business Review.
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Denne historien er fra September-October 2023-utgaven av Hotel Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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"Leadership is not a License to do Less, it is a Responsibility to do More"
Amit Kumar Sharma is a seasoned hotelier with a career spanning 23 years. A graduate from IHM Lucknow, he began his career with Grand Hyatt, Delhi as a pre-opening team member from where he developed deep interest into the fast-paced career of Food & Beverage operations & management.
Fortunes Hotels Opens New Properties
The group announced the launch of Fortune Beach Resort ECR Chennai. Situated in the bustling, breezy East Coast Road (ECR), the upscale resort set against the serene backdrop of the majestic sea connects the cultural richness of Chennai with the picturesque landscapes of Puducherry, Mahabalipuram, and beyond.
Small Luxury Hotels Partner with The MRS Group Of Hotels
Small Luxury Hotels of the World (SLH) announced its expansion into the Indian subcontinent through a strategic partnership with The MRS Group of Hotels.
IHE 2024
Concludes With Setting Higher Goals
Housekeeping in Hotel Public Spaces
The work of the housekeeping department of any hotel or motel is the most unseen, but the most needed in many ways.
Redefining The Art Of Luxury Hospitality
Sheraton Grand Bengaluru Whitefield Hotel Convention Center
Training & Retaining Workforce for Hotel's Success
Success of a hotel depends on the manpower. Staff, from the receptionist, who is the first step of the guest towards his hospitality during the stay, to the attendant who handles his luggage during his departure, help in the guest being attracted by the property and compelling him to stay at the same hotel on his future trips to the destination. The employees, it may be said, are the backbone or the mainstay for a hotel's success.
Weddings: Increasing Hotel Revenue
The trend of wedding ceremonies and receptions being conducted in hotels has been increasing over the years. The eat, drink and be married” now has a tag attached to it, which is in hotels”. The result is that not only destination weddings but wedding, in general, are contributing to the hotel’s revenue in a great measure. The saying Marriages are made in heaven” now has an attached segment But expenses are borne onearth”. Hotels and resorts have been proving an attractive venue as compared to the other sites, like halls, for people of all categories. Ashok Malkani takes a look at the facilities and other plus points offered by hotels.
Heritage Hotels Heirlooms of Indian Tourism
A trip to the past in the modern world has a timeless appeal for travellers who are keen to immerse themselves in the cultural history of the destination by staying at a historic hotel itself.
A Tranquil Paradise! Radisson Hotel Jass Khajuraho
Sprawling in six acres in the midst of the vast open countryside with gentle undulating landscape and clean, fresh unpolluted air, Radisson Hotel Jass Khajuraho is a perfect union of classic design with subtle elegance.
