When Mark Johnson founded STAR, a Minneapolis-based trade show company, in 1993, there wasn't much outside-the-box thinking in his industry. Agencies would ask clients for the date of their trade show and the size and color of their booth, and that was about it.
Johnson saw an opportunity to be different.
People-first vision
"We wanted to be the Nordstrom of the trade show industry," says the company co-founder and CEO. "We wanted to have customer intimacy as our No. 1 business model, by asking our clients about their ideal customer, find out what made them different, and ultimately become an extension of our client's marketing departments."
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Denne historien er fra November 2024-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
Berenice Giannini's startup, eTailPet, wasn't a natural fit for Moonshots Capital. The Austin-based venture firm, launched in 2014 by Kelly Perdew and Craig Cummings, both of whom had previously served in the U.S. Army, frequently backs companies founded by military veterans.
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Three years ago, U.S. entrepreneurs were enjoying one of the best funding environments in decades. Venture capital and private equity hit all-time highs as banks loaned at historically low interest rates. All you needed to get a term sheet, it seemed, was a smile and a pitch deck.
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A Scientific Discovery that Unlocks Your Body's Healing Power
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Transformative Growth: Agency Masters the Art of Evolution
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For the Love of the Restaurant Experience
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Custom PEO Solutions for Blue-Collar Industries
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Homebuying Was BrokenMeet the Founders Here to Fix It
Cecilian Partners is a fast-growing technology firm providing end-to-end solutions for production homebuilders and land developers.
A Focus on Complete Solutions for Regulatory Environments
The Northcross Group develops sustainable processes for clients with compliance needs.
