When Mark Johnson founded STAR, a Minneapolis-based trade show company, in 1993, there wasn't much outside-the-box thinking in his industry. Agencies would ask clients for the date of their trade show and the size and color of their booth, and that was about it.
Johnson saw an opportunity to be different.
People-first vision
"We wanted to be the Nordstrom of the trade show industry," says the company co-founder and CEO. "We wanted to have customer intimacy as our No. 1 business model, by asking our clients about their ideal customer, find out what made them different, and ultimately become an extension of our client's marketing departments."
Denne historien er fra November 2024-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2024-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A Scientific Discovery that Unlocks Your Body's Healing Power
The founder of Stemregen, a company that creates powerful supplements that stimulate the body's natural repair system, explains how a \"fringe idea\" opened up a new world of stem cell therapy.
Transformative Growth: Agency Masters the Art of Evolution
As a destination marketer, Awestruck has mapped out a journey to success by constantly developing its services and its staff.
For the Love of the Restaurant Experience
The founder and CEO of DJB Hospitality shares his passion for the challenging and uniquely rewarding hospitality industry.
Custom PEO Solutions for Blue-Collar Industries
COMPEO is an HR management solutions provider with a jaw-dropping five-figure growth rate.
Homebuying Was BrokenMeet the Founders Here to Fix It
Cecilian Partners is a fast-growing technology firm providing end-to-end solutions for production homebuilders and land developers.
A Focus on Complete Solutions for Regulatory Environments
The Northcross Group develops sustainable processes for clients with compliance needs.
An AI Startup That Sanctifies Time
Created around the idea that time is sacred, Laurel helps clients reclaim it so they can make more money in less time.
The Former Wall Street Analyst Teaching Wealth-Building to the Masses
Empify is a fintech startup providing financial education tools and resources for the 99 percent Wall Street often overlooks.
Delivering Care That Always Puts Patients First
At Cancer and Blood Specialty Clinic, a physician-led team provides patient-centered care through an agile approach prioritizing excellence.
Connecting People and Local Organizations to Solve Social Needs
GroundGame.Health provides a holistic solution that scales one person at a time through human-to-human connection.