Importance of Self-Promotion
Indian Economy & Market|May 2023
IF you are going to influence others and persuade them to your point of view, ideally it would be great to hold an important position, be highly visible, and know how to get your cause in the media, or even social media.
Importance of Self-Promotion

John D. Rockefeller has rightly said that next to doing the right thing, the most important thing is to let people know you are doing the right thing. Appearing in print can help your career or whatever cause you represent. Print includes books, articles, op-eds, and letters to the editor, newsletters and all sorts of material on the internet. Print may be under attack these days, but it’s still a formidable weapon in promoting yourself and your organization.

 Promotion is One-Way Communication

A famous saying goes – “If you change the way you look at things, the things you look at change.” And therein lies a critical insight, one that frequently, and oddly, is often hidden - the difference between promotion and attraction.

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