![LOOPM ALTERNATIVES: ADDING A NEW AND LASTING DIMENSION TO PRESERVING FOOD LOOPM ALTERNATIVES: ADDING A NEW AND LASTING DIMENSION TO PRESERVING FOOD](https://cdn.magzter.com/Outlook Business/1714641695/articles/KODQWsZqF1714651525643/LOOPM-ALTERNATIVES-ADDING-A-NEW-AND-LASTING-DIMENSION-TO-PRESERVING-FOOD.jpg)
It is said that innovative ideas come in a flash. It was a casual visit to a supermarket during the pandemic that opened the eyes of Sunitha Varadan to the colossal problem of food spoilage. If this was the waste in one store, what about all the retail outlets across the country? It set her mind thinking about what could be done to address the problem. The answer, she realised, lay in finding an eco-friendly bio-solution or barrier coating that could be applied to packaging material to enhance shelf life of packaged food products. The longer products stayed fresh and unspoilt, the less the wastage.
Sunitha founder-director of LoopM Alternatives, a Bengaluru-based company launched in 2020, Varadan got down to the task. She and her tightly knit team worked on an eco-friendly solution and the first product, LoopFresh, is set to hit the Indian market in the last quarter of 2024. It will later be launched in UAE, Malaysia, Singapore, and Australia. The Asia Pacific region is expected to be the largest market for smart packaging by 2030, with a market size of $18.5 billion.
Denne historien er fra May 2024-utgaven av Outlook Business.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra May 2024-utgaven av Outlook Business.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![Scale Stimulus Scale Stimulus](https://reseuro.magzter.com/100x125/articles/259/1982381/cumK6JahU1738587346532/SCALE-STIMULUS.jpg)
Scale Stimulus
For technology start-ups, growth funding serves as the catalyst to scale, innovate, expand into new markets and make critical hires. New capital brings strategic value through investor expertise and industry network, customer introductions, helps maintain operational efficiency and mitigate cashflow challenges.The landscape of venture and growth financings in India has undergone a major shift since the pre-Covid era. The pandemic gave rise to a low-interest rate environment which saw an unprecedented inflow of capital into Indian start-ups with a very strong focus on high growth, often at the cost of high burn. Post-pandemic, the environment has seen a significant shift in focus towards sustainable growth, profitability and efficient unit economics.
![The Best Valuation Need Not Be the Highest The Best Valuation Need Not Be the Highest](https://reseuro.magzter.com/100x125/articles/259/1982381/l2W53_r9j1738586346177/THE-BEST-VALUATION-NEED-NOT-BE-THE-HIGHEST.jpg)
The Best Valuation Need Not Be the Highest
Info Edge founder and veteran start-up investor Sanjeev Bikhchandani talks to Deepsekhar Choudhury about high valuations and corporate governance in start-ups. Edited excerpts
![GCCS Shaping Start-Ups GCCS Shaping Start-Ups](https://reseuro.magzter.com/100x125/articles/259/1982381/lyPu1HKma1738588659876/GCCS-SHAPING-STARTUPS.jpg)
GCCS Shaping Start-Ups
The remarkable journey of global capability centres (GCCs) in India continues to set new benchmarks, enriching the nation's economic narrative.
![Behind the Scenes Behind the Scenes](https://reseuro.magzter.com/100x125/articles/259/1982381/6pNwvxZg81738584472934/BEHIND-THE-SCENES.jpg)
Behind the Scenes
Evaluating start-ups is more than number crunching. While some factors are quantifiable, many are more nuanced. Here's a sneak peek inside the war room from where the rankings emerged
![Start-Ups have Generated 17.28 Lakh Direct Jobs Start-Ups have Generated 17.28 Lakh Direct Jobs](https://reseuro.magzter.com/100x125/articles/259/1982381/ZdnsFC5M01738588455889/STARTUPS-HAVE-GENERATED-1728-LAKH-DIRECT-JOBS.jpg)
Start-Ups have Generated 17.28 Lakh Direct Jobs
Amardeep Singh Bhatia, secretary, department for promotion of industry and internal trade (DPIIT) tells Pushpita Dey about the government's various schemes to give start-ups a leg up.
![On the Road Less Travelled On the Road Less Travelled](https://reseuro.magzter.com/100x125/articles/259/1982381/Ef-9lzD8g1738587525750/ON-THE-ROAD-LESS-TRAVELLED.jpg)
On the Road Less Travelled
Our entrepreneurial journey as the founders of the CarDekho group proves the fact that ambition and ingenuity can flourish in the most unexpected places.
![Being Local Matters Being Local Matters](https://reseuro.magzter.com/100x125/articles/259/1982381/Yfs6GI_EI1738585836792/BEING-LOCAL-MATTERS.jpg)
Being Local Matters
India's rapidly evolving consumer market, backed by a young, progressive population and a flourishing middle class, is a landscape of opportunity and complex challenges.
![CELEBRATING EXCELLENCE: OUTLOOK BUSINESS SPOTLIGHT - ACHIEVERS AWARDS 2024 CELEBRATING EXCELLENCE: OUTLOOK BUSINESS SPOTLIGHT - ACHIEVERS AWARDS 2024](https://reseuro.magzter.com/100x125/articles/259/1982381/dVGfbDZ3H1738589242780/CELEBRATING-EXCELLENCE-OUTLOOK-BUSINESS-SPOTLIGHT-ACHIEVERS-AWARDS-2024.jpg)
CELEBRATING EXCELLENCE: OUTLOOK BUSINESS SPOTLIGHT - ACHIEVERS AWARDS 2024
Recognizing Visionaries Who Inspire Growth, Innovation, and Progress
![At the End of the Day, You Bet on Founders At the End of the Day, You Bet on Founders](https://reseuro.magzter.com/100x125/articles/259/1982381/hAvG_hoRT1738586077554/AT-THE-END-OF-THE-DAY-YOU-BET-ON-FOUNDERS.jpg)
At the End of the Day, You Bet on Founders
Zerodha founder and chief executive Nithin Kamath tells Deepsekhar Choudhury that the philosophy of a company is what sets it apart and makes it special. Edited excerpts
![Time to Go Global Time to Go Global](https://reseuro.magzter.com/100x125/articles/259/1982381/m1my78owg1738586970063/TIME-TO-GO-GLOBAL.jpg)
Time to Go Global
India's defence and space start-up ecosystems have witnessed exponential growth in recent years, with over 1,000 defence and 250 space start-ups driving deep-tech innovation. Government initiatives such as Innovations for Defence Excellence (iDEX), positive indigenisation lists and allocation of 75% of the defence capital budget for domestic procurement, along with support from Indian National Space Promotion and Authorisation Centre (InSpace), have created vast opportunities.