The convergence of sports and technology is leading to a seismic shift in how spectators interact with their favourite events. With the advent of smartphones and interactive platforms, the once passive experience of watching sports is evolving into a dynamic, participatory event.
Unmish Parthasarathi, Founder & Executive Director of Picture Board Partner, set the stage by highlighting the significant evolution in fan engagement. "Gaming today can be a noun, an adjective, or a verb. Fans, especially the younger generation, are no longer passive observers. They are leaning forward contributing to the story as it unfolds, thanks to the digital tools at their disposal. This shift is only going to accelerate in the next three to five years," he emphasised.
Parthasarathi further elaborated on the profound impact of this shift, drawing attention to the transition from traditional, passive forms of media consumption, such as radio, print, and television, to more interactive digital experiences.
The discussion moved to fantasy sports, a sector that has been at the forefront of this digital transformation, offering fans the chance to create and manage their own teams, thus fostering a deeper connection to the sport.
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Denne historien er fra September 2024-utgaven av Outlook Business.
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Scale Stimulus
For technology start-ups, growth funding serves as the catalyst to scale, innovate, expand into new markets and make critical hires. New capital brings strategic value through investor expertise and industry network, customer introductions, helps maintain operational efficiency and mitigate cashflow challenges.The landscape of venture and growth financings in India has undergone a major shift since the pre-Covid era. The pandemic gave rise to a low-interest rate environment which saw an unprecedented inflow of capital into Indian start-ups with a very strong focus on high growth, often at the cost of high burn. Post-pandemic, the environment has seen a significant shift in focus towards sustainable growth, profitability and efficient unit economics.
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Time to Go Global
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