BEHIND BOLLYWOOD'S RESURRECTION
SHAH RUKH KHAN
A s Pathaan opened to packed theatres, the scene where Salman Khan makes a surprise cameo appearance was the one that got the maximum claps, whistles and cheers in theatres. Shah Rukh Khan, playing a RAW agent, asks Salman, "Main bhi kabhi kabhi sochta hoon, 30 saal ho gaye hai. Ab humein chhod dena chahiye. (Sometimes I feel it has been 30 years, now we should retire')." "Par humari jagah lega kaun? ('But who will take our place?")," replies Salman, to which they sagely conclude, "Humein hi karna padega. Baccho pe nahi chhod sakte ('We will have to do it. We cannot leave it on these kids")." While Salman's other outings before Tiger 3 were duds at the box office, Pathaan's dialogue succinctly sums up why King Khan makes it to our list of changemakers.
The galaxy of Bollywood stars could not do what this 50-something star managed to: draw cine-goers back to the theatre. And, Bollywood cannot thank him enough.
While Pathaan is as masala-driven as any Bollywood potboiler can be, Jawan stands out with its strong anti-establishment storyline. It is a deeply political film packaged inside an over-the-top song-and-dance and action veneer. It is a storyline that Bollywood has safely stayed away from since 2014.
It took the King to lead the charge.
Bollywood's Second
Coming Ormax Media's Sizing The Cinema: 2023 report states that India's once-vibrant film industry lost around 2.4 crore audience to the pandemic when theatres were mostly closed throughout 2020 and parts of 2021. Around 12.2 crore people watched at least one film in a theatre between January and December 2022, while forthe same period in 2019, the figure stood at 14.6 crore.
Denne historien er fra December 2023-utgaven av Outlook Business.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2023-utgaven av Outlook Business.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry
BATTLE TO WIN THE AI RACE
In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively
A LEADER WHO EMPOWERS
Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content
EV Unplugged
Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome
Every Lamborghini Owner is a Brand Ambassador
Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts
NO ZEST FOR ZED
A government initiative to green MSMEs is not finding enough takers
SMALL PLANTS, BIG TROUBLE
Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods
'We Think About the Rider More Than Any Other Company
Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts
LABOUR PANGS
Rising cost of living in a fast-growing economy is making workers restless
'Hustle is No Virtue'
It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.
