THE GAMES WE PLAY
Outlook Business|July 2024
For the youngest and most populous nation in the world, India's sporting achievements leave much to be desired. Things are changing, but they need to change way more quickly
Sammya Mukhopadhyay
THE GAMES WE PLAY

When Neeraj Chopra’s javelin moved through the warm Tokyo air to land at the 87.58-metre mark, a tiny village in northwest India, located 5,847 kilometres away from the Japanese capital, lit up in joy. The joy spread like wildfire to engulf a sixth of humanity. Within hours, children carrying sticks double or sometimes triple their size came out on the streets and started throwing what they imagined were javelins. And a country of 1.4 billion people celebrated its first track-and-field gold at the biggest sporting event in the world.

Four years have since passed by.

Later this month at the Paris Olympics India will not set the Seine on fire, for sure. A couple of trinkets more than the seven we won at Tokyo will get the country preening. However, there is a silent revolution happening. More and more Indians are taking up football, athletics, basketball and a bunch of other activities at a young age. And parents do not mind.

Mugdha Kapoor, 34, a journalist with a national daily, enrolled her four-year-old son at a football academy in Noida. “This year, during the summer vacation, I first took him for karate. He did not like the ‘fighting’,” she says. So, she then took him for skating lessons. “He is having a lovely time and really enjoying himself,” she says. Asked if she thinks she would be fine if her son went on to build a career in sports, she says, “Absolutely. As long as he is successful and happy doing it.”

Kapoor is not alone. “Parents now base their decision on which school to send their child based on the sports that are available,” says Sudeep Kulkarni, founder of Game Theory, a sports training business based out of Bengaluru.

Ready, Set, Go

Denne historien er fra July 2024-utgaven av Outlook Business.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July 2024-utgaven av Outlook Business.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA OUTLOOK BUSINESSSe alt
SHANKAR PRASAD
Outlook Business

SHANKAR PRASAD

C'EST LA VIE - MY FAVOURITE

time-read
1 min  |
December 2024
Star Plus
Outlook Business

Star Plus

Actor Keerthy Suresh's talents extend far beyond the silver screen. In a chat with Prachi Khanna, she talks about her growing interest in the world of investments - from real estate to tech to co-owning a cricket team

time-read
3 mins  |
December 2024
Shelter From the Storm
Outlook Business

Shelter From the Storm

Taking care of 500-plus homeless was only the first of the challenges; the 24-year-old social worker has done more since

time-read
3 mins  |
December 2024
Saying No to Jugaad
Outlook Business

Saying No to Jugaad

In India, people often rely on a quick-fix approach to manage the daily challenges of taking insulin shots. But a Gen-Z innovator has other ideas

time-read
3 mins  |
December 2024
Green Skills Champion
Outlook Business

Green Skills Champion

An unexpected career choice was the beginning of efforts to demystify the conversation around climate change and raise awareness

time-read
3 mins  |
December 2024
Force of Change
Outlook Business

Force of Change

An educator's journey that started in the municipal schools of Andheri West is helping bridge the learning gap among young students

time-read
3 mins  |
December 2024
An Appetite for Health
Outlook Business

An Appetite for Health

The 'food pharmer' has taken on some of the biggest names in the FMCG sector. His mission: to get consumers to read product labels

time-read
3 mins  |
December 2024
More Than Medals
Outlook Business

More Than Medals

India's success at the Paris Paralympics can inspire a new era of inclusivity

time-read
3 mins  |
December 2024
Checkmate
Outlook Business

Checkmate

A new generation of chess elite, backed by early mentorship and building on the wins of the previous generation, is cementing India's place at the top

time-read
3 mins  |
December 2024
On A Strong Wicket
Outlook Business

On A Strong Wicket

Team India has had a mixed month but a good year. This was the year Rohit Sharma and his boys brought the T20 World Cup back home

time-read
4 mins  |
December 2024