Before the creation of Levenger in 1987 and the Levenger True Writer pen collection in 1999, Steve Leveen had already accrued the mental archive necessary for the pen's success. Indeed, Steve gathered this intelligence like a bird keen on building an impenetrable nest.
Articulate and thoughtful, it is no surprise to learn that Steve was a freelance non-fiction writer. Interestingly, he was also head of new business development for a software company. Alongside his wife, Lori-who brought a vast array of her own occupational experiences to the venture-Steve created an empire out of a new concept for home study decor and a single pen design. Over ten years after their retirement from daily operations, Levenger is stronger than ever.
That applies directly to Levenger's True Writer line of pens, which has become so beloved by customers. Now, Levenger is celebrating the True Writer's 25th anniversary, a testament to its quality and large fanbase. Because the True Writer has been so popular and effective. Levenger has kept the functions of the model-that is, the engineering-the same. After all, an outstanding and exemplary pen need not revamp its internal mechanics. But we know customers love aesthetic variety, and Levenger understands that. The various iterations are awe inspiring; meanwhile, the performance of the precision-engineered pens remains excellent.
Margaret Moraskie is a longtime Levenger employee and has served as CEO since 2022. She says, "It's an honor and a privilege to lead this exceptional legacy brand through new chapters. The True Writer is just one story that inspires all of us at Levenger to carry on Steve and Lori's legacy of quality, service, and innovation. The True Writer collection is a beautiful example."
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Denne historien er fra April 2024-utgaven av PEN WORLD.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Show Your Summer Style
The newest Visconti Homo Sapiens, Iris Garden, is a tribute to the beautiful irises that bloom each spring in Florence, Italy's Iris Garden.
Good Made Better Keeps Getting Better
SUZANNE C. LEE tests Dan Keller's wood and metal reading and writing accessories and finds her childhood dream desk come to fruition.
Layers of Talent: River City Pen Company
With his skills in design and eye for details, Rich Paul crafts pens that are as beautiful as they are functional.
Fathoming the Unfathomable
The new Kanilea Pen Co. Blue Moana fountain pen and Mau Loa cap band are inspired by the ocean's depths and universal interconnectivity.
Truphae: Flexibility Is Key
This young pen shop is writing a new chapter in retail pen sales by finding unique ways to foster community.
"Winter Counts:" Transforming Non-fiction into Fiction
Creative writing typically blends what we know and experience with what we invent and imagine.
Swivodex, Sailors, and the Plastic Revolution: An Overview of Dip-less Desk Sets, Part V
The end of World War II ushered in a new era, with plastics technology opening the way to better and less costly products of all sorts.
The Mystery of the Purloined Parkers
What do G-men, mobsters, and tampons have in common? The two most epic fountain pen heists in history.
The Other Articles of Impeachment
\"Hear ye! Hear ye! Hear ye! All persons are commanded to keep silent, on pain of imprisonment...\"
The Road to Recovery
A recent trip to Wajima, Japan, by TACCIA's Shu-Jen Lin shows tragedy in the present but hope for the future.