Consumers have evolving preferences, and a lot of consumers are adopting a vegan lifestyle. In order to cater to these customers, we innovated through our design and sourcing team." - Ambuj Narayan, CEO, Taneira Sarees. Taneira Sarees, a brand synonymous with elegance and tradition, has been weaving its way into the hearts of saree connoisseurs across India. From its humble beginnings as a part of the Titan Company, Taneira has emerged as a beacon of sustainable fashion, celebrating the rich heritage of Indian textiles while embracing modern innovations. Led by Ambuj Narayan, CEO, Taneira, the brand has embarked on an ambitious expansion journey while staying true to its commitment to craftsmanship, sustainability, and community empowerment.
A Tapestry of Expansion
Taneira's expansion strategy unfolds like a carefully crafted tapestry, each thread woven with purpose and passion. The brand's journey over the past few years has been nothing short of remarkable. With a strategic expansion plan in place, the brand has witnessed exponential growth, spreading its wings to reach more saree enthusiasts across the country. Ambuj sheds light on their expansion strategy, stating, "By the end of FY 22, we were at 20 stores overall in the country. And by the end of FY 23, we were at 41. This FY 24, we are going to close with almost 75 stores." The brand's aggressive approach includes plans to open 30 to 35 stores annually, primarily focusing on metropolitans and Tier I markets.
Enriching Communities
Denne historien er fra March - April 2024-utgaven av Retailer.
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Denne historien er fra March - April 2024-utgaven av Retailer.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
