Upon analysing the user demographics of Vividthree Holdings Ltd., it became evident that a strategic response was necessary to cater to a wider audience for their innovative platform, ComicVid. This Over-The-Top comic video platform calls for an inclusive multi-language approach, acknowledging the diverse linguistic preferences of its users. By embracing a multilanguage strategy, Vividthree Holdings Ltd. aims to effectively bridge the communication gap and ensure that ComicVid reaches a broader spectrum of users worldwide.
“As we analysed the viewership data of silent horror and examined the demographics of ComicVid, we observed a substantial number of subscribers from South America, Europe, Indonesia, India, Malaysia, China, and Thailand. Recognising this diverse user base, it became evident that implementing a multilanguage approach would be instrumental in expanding viewership and raising awareness,” said Jonathan Zhang Weiquan, Chief Executive Officer, Vividthree Holdings Ltd.
The primary mission underlying the development of ComicVid was to establish a truly versatile and inclusive platform capable of serving the diverse needs of a global audience. By striving to offer comics in languages that users can genuinely comprehend and relate to, Vividthree Holdings Ltd. aimed to foster a deep connection between the content and the individuals consuming it.
Through this visionary approach, the company aimed to create an enriching and all-encompassing experience for users, ultimately leading to heightened engagement and satisfaction levels. By ensuring that language is not a barrier, ComicVid aspires to unite comic enthusiasts from around the world, promoting cultural exchange and appreciation in the process.
Denne historien er fra Issue 104-utgaven av Singapore Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Issue 104-utgaven av Singapore Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How TikTok powers cross-border shopping for Singapore retailers
The yellow basket feature allows viewers to purchase items directly during livestreams.
Income Insurance seeks to fill billion-dollar financing gap in climate transition
The region skimmed its carbon intensity by 2.8%, far below the 17.2% needed.
SIDS fights misconceptions in interior design with accreditation, education
The organisation is setting up a digital platform to speed up accreditation from 6 to 2 months.
IHH's proton therapy takes aim at tumours with precision and low risk
Leaving surrounding organs at risk during cancer treatment might become a thing of the past.
SingPost pivots from mail to logistics as e-commerce demand drives growth
It is banking on e-commerce to drive its logistics unit, which accounts for 69% of revenue.
Singapore needs SEA neighbours to power renewable energy transition
Experts favour Malaysia and Indonesia as renewable energy import sources.
Singapore's architecture blueprint spurs push to tackle brain drain in other sectors
Paying the country's architects just right will hopefully stop the brain drain.
Millionaires eye a piece of Singapore's rich colonial era
The country's remaining 6,500 shophouses are in high demand amongst the ultra-rich.
HDB resale portal unlikely to cut out property agents
The portal enables sellers to list their units themselves.
Factory and retail spaces shine as housing heads for worst market slump in 16 years
Its manufacturing and tourism rebound will spur demand for industrial and high-street shops.
