SINGAPORE
Revenge tourism can spell negative outcomes for online commerce platforms like ZALORA, which relies on native population customers rather than tourists who tend to buy in-store in their new destination. However, with the increase in travel-related searches, ZALORA found that tourist demand for travel preparation increased with luggage and winterwear.
With this, over the last few months, ZALORA added more travel-related products to meet their customers’ increasing demand. These include travel bags, hard case luggage, and passport holders, from popular brands such as Bellroy, Jansport, Tumi, CROSSING, Thule, and THE 815 CO.
“People getting ready for travel is the opportunity for us in e-commerce. That’s why we also created curations… to support the travel economy that’s happening around us,” ZALORA CEO Gunjan Soni told Singapore Business Review in a recent interview.
The search for travel-related items such as sunscreen and swimwear grew year-on-year by 31 times and up to 19 times from 2020 to 2021 alone, data from ZALORA said.
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Denne historien er fra Issue 106-utgaven av Singapore Business Review.
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