SHAPING JEENA'S LEGACY THROUGH INNOVATION AND SUSTAINABLE GROWTH IN THE LOGISTICS INDUSTRY

Over a century ago, in the year 1900, amidst the complexities of burgeoning industries, a visionary named Pallonjee Katgara entered the world of logistics. Armed with a mere sum of 75, gifted from a friend, with the condition that the company would carry his name, he incepted Jeena Company.

Mr Katgara's dedication led Jeena to navigate uncharted territories, establishing the company as a symbol of reliability, innovation and leadership. As the 20th century unfolded, Jeena evolved with the times, actively shaping the course of the logistics industry and earning a reputation as a market leader.

The legacy of Jeena continues to thrive under the guidance of Ayesha Katgara, proudly representing the 5th generation of the founding family. Her professional journey began in 2019, after completing post-graduation at Imperial College in London. Ayesha has played an integral role in steering Jeena Company towards new heights. When she joined the firm, she took the initiative to establish and lead the marketing, branding, and communications department at Jeena, contributing to the company's overall visibility and strategic positioning.

Currently, her role has evolved. As the Head of Corporate Strategy, her roles and responsibilities include venturing into new markets for expansion. Ayesha’s approach to making the company grow includes thorough market analysis to identify current trends, comprehend the nuances of a competitive landscape and foresee potential disruptions. Her responsibilities include establishing a family office and exploring various startup and fund investments. Her approach to having a harmonious and forward-thinking corporate environment includes positive engagement and alignment with internal and external stakeholders.

Along with navigating corporate strategy and investment, she contributes to Jeena’s legacy by fostering innovation, exploring new markets and driving sustainable growth in the logistics industry.

LEADING THE LEGACY