It is time to reset the telco button
Voice and Data|July 2024
As ARPUS dwindle and OTT/Big Tech pressures mount, telcos face a critical juncture: overhaul legacy models or evolve anew amidst AI and 5G promises?
PRATIMA HARIGUNANI
It is time to reset the telco button

It is never easy for a Baby Boomer to talk to someone Gen Alpha. There is so much new slang. A completely new set of glasses (tinted with psychedelic colours and lined with Al) for looking at the world. A really strange

vocabulary. And the clothes. That is another topic for another day altogether.

Relevance is tough. Connection is slippery. And yet, it's a table where conversation 'has' to happen. There is no postponing it. Not when OTT, 5G, 6G, AI, Softwareeverything and hyper-personalisation are shaking up so much on the table of communications. And definitely not when profitability, ARPUs, margins, and revenue streams are drying up at such a rapid and irreversible pace.

Is it time to rethink telco models?

THE B.C TO A.D MOMENT

With low ARPUS and outdated business models, especially in the B2B space, a lot can be changed, says Dr Roslyn Layton, Executive Vice President of Strand Consult, in a candid and well-argued way. "More so when we look at how telcos have been unfairly restrained from using advertising-based services and twosided business models that the tech league has been leveraging. The internet has changed since 1995, but broadband access models have not. It is, surely, time for new business models." The conventional model of Communications Service Providers (CSPs) of providing connectivity solutions is not yielding sufficient outcomes for their target priorities of generating revenue, excelling in customer experience and improving operating margins, concurs Amol Vishwanath Nerlekar, Principal Analyst at Gartner.

Denne historien er fra July 2024-utgaven av Voice and Data.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July 2024-utgaven av Voice and Data.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA VOICE AND DATASe alt
Data As Medicine Tech Revolutionises Healthcare Insights
Voice and Data

Data As Medicine Tech Revolutionises Healthcare Insights

GenAl can help the healthcare sector enhance data quality, enabling real-time analysis and generating synthetic data for improved patient care

time-read
4 mins  |
August 2024
Telecom troubles: Mega deals mask underlying sector weakness
Voice and Data

Telecom troubles: Mega deals mask underlying sector weakness

Q1FY25 reveals telecom sector challenges: despite Infosys and HCLT's gains from big deals, TCS, Wipro, and Tech M see revenue drops, signalling ongoing issues

time-read
4 mins  |
August 2024
New broadcasting bill draft raises censorship concerns
Voice and Data

New broadcasting bill draft raises censorship concerns

The Bill seeks to regulate online news distributors, raising concerns about free speech and the legislative process amid industry debates

time-read
4 mins  |
August 2024
Satellites in your pocket? Not so fast
Voice and Data

Satellites in your pocket? Not so fast

Despite the hype, satellite networks for smartphones remain a distant horizon, hindered by technical challenges and economic constraints

time-read
5 mins  |
August 2024
Wearables hit a roadblock as smartwatch stumbles in 2024
Voice and Data

Wearables hit a roadblock as smartwatch stumbles in 2024

India's wearable market faces its first decline as smartwatches struggle with oversupply and innovation fatigue, while earwear remains steady

time-read
2 mins  |
August 2024
Early warnings in the heatwave mine: Telecom at risk
Voice and Data

Early warnings in the heatwave mine: Telecom at risk

Extreme heat waves are threatening telecom infrastructure globally, necessitating innovative solutions for enhanced climate resilience

time-read
3 mins  |
August 2024
A marriage of the two worlds
Voice and Data

A marriage of the two worlds

As terrestrial and satellite networks get together, they promise a revolution in global connectivity, blending their strengths to overcome traditional barriers

time-read
5 mins  |
August 2024
BRIDGING THE DIGITAL DIVIDE WITH SKYWARD SOLUTIONS
Voice and Data

BRIDGING THE DIGITAL DIVIDE WITH SKYWARD SOLUTIONS

India's Viksit Bharat vision hinges on high-quality broadband access for all, with Satcom bridging the digital divide and driving inclusive growth

time-read
5 mins  |
August 2024
"Our NVS business witnessed a remarkable growth of 41%"
Voice and Data

"Our NVS business witnessed a remarkable growth of 41%"

In 2023, the company's network video surveillance business grew 41% compared to 2022 and has attracted clients across IT, pharma, education, logistics, BFSI, automotive, and government verticals. Bhasker Chander Joshi, Assistant Director, Frontier Business Division (FBD), Canon India, is upbeat and ambitious about what the next page unfolds. Joshi manages the FBD operations, straddling areas like sales, marketing, operations, technical alliances, and P&L.

time-read
4 mins  |
August 2024
"Similar to roads, digital infrastructure must also be protected"
Voice and Data

"Similar to roads, digital infrastructure must also be protected"

Dharmender Khajuria, Head - Network Partnerships, Bharti Airtel, brings over 24 years of experience in consumer durables and telecom, spanning diverse geographic and multicultural settings. His leadership roles have included COO positions in J&K, UP West, Uttarakhand, and CEO roles in Madhya Pradesh and Chhattisgarh. With extensive expertise in sales, distribution, marketing, and operations management, he has held full P&L responsibility. In this conversation with Shubhendu Parth, he discusses the challenges faced by telecom service providers in network expansion and fibreisation, the ROW issue, and ongoing efforts in collaboration and green initiatives. Excerpts:

time-read
7 mins  |
August 2024