It will read our minds. It will be intuitive. It will help us look for the exact song, pizza, car, shoe, airport, date, picture angle and what not, that too without any precious minute spent spelling anything out.
It is like our personal Genie, which is now sitting right where it is handy, inside the bottle we carry all the time: our phones.
When cookies and apps came into advertising, marketers were joyous. That was a paradigm shift.
So, what will happen now when AI is not just an extra garment users may or may not drape over their phone, but when AI becomes the very guts of that phone?
Better sales conversion, high level of content optimisation, hyper-personalized ads, laser-sharp targeting and segmentation, or stricter privacy walls? New laws or consumer hypnotism? The questions could not be more well-timed for marketers-in a year when third-party cookies dot the headlines and AI has been tucked deep inside the smartphone, is the data economy going to change in a big way?
THE FIRST-PARTY HOME TOUR
The size of AI in marketing is pegged at USD 12.64 billion in 2022, and it is expected to grow at a compound annual growth rate or CAGR of 26.6% during 2023-30, as estimated by Grand View Research. Zion Market Research echoes this sentiment, putting this figure at USD 12.5 billion in 2022 and expecting it to touch USD 72.1 by 2030.
According to Salesforce's State of Marketing Report 2024, marketers increasingly aim for more customised experiences based on detailed data like individual behaviours, preferences, interactions, or other specific indicators.
They also look at AI to deliver more insights, predictions, automated workflows, and content.
Note that high-performing marketing teams are 2.5x more likely than underperformers to have fully integrated AI into their operations.
Denne historien er fra November 2024-utgaven av Voice and Data.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2024-utgaven av Voice and Data.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Cloud endoscopy breakthrough for real-time remote diagnostics
NTT Corporation and Olympus Corporation have demonstrated the feasibility of real-time remote diagnosis and treatment using the world's first endoscopy system powered by IOWN All Photonics Network (APN) technology. The breakthrough experiment successfully processed endoscopic videos on a server located 150 km away, overcoming latency issues and enabling seamless diagnostics.
Rise of the homegrown telecom infrastructure
Telecom infrastructure, once led by US and European designs and made in China, iS Now increasingly designed and manufactured in India, marking a pivotal shift
Balancing innovation and regulation for a connected future
Crafting agile governance ensures equitable, sustainable growth, blending innovation with societal protection in a hyper-connected digital age
Driving transformative shifts towards digital leadership
India's telecom sector, driven by 5G, bold policies, and cross-sector collaborations, is paving the way to global digital infrastructure leadership
Scaling AI in data centres for the next big leap
GPU-optimised data centres are vital for advancing India’s Al ambitions, enabling it to meet growing computational demands and maintaining global competitiveness
Bridging gaps with AI's transformative communication wave
AI-driven real-time communication reshapes industries, enhancing connections, operational efficiency, and immersive experiences in a digital-first world
Weaving the fabric of CDN efficiency
Local peering transforms CDNs by cutting latency, boosting reliability, and ensuring seamless, high-speed delivery for modern digital experiences
From orbit to opportunity: Redefining connectivity
India's satcom sector is set to revolutionise connectivity through hybrid networks, bridging the digital divide and driving innovative technologies for growth
Orchestrating telecom's smart future
AI and automation can revolutionise telecom networks, crafting intelligent, selfoptimising systems to meet future demands and deliver seamless connectivity
Unlocking the true potential of IoT
Specialised silicon and 5G are set to redefine loT's future, driving AloT innovations that deliver real-time intelligence, security, and seamless connectivity
