JOHN LEWIS X COLLAGERIE
Lucinda Chambers and Serena Hood, cofounders of shopping platform Collagerie, have collaborated with John Lewis’s in-house team to create an 86-piece collection celebrating vibrant patterns and bold colours.
It draws inspiration from the department store’s extensive archive, featuring more than 35,000 prints – some dating back 170 years.
These long-forgotten designs have been brought back to life across lighting, tableware, wallpaper, bed linen, cushions and nightwear.
Here, Lucinda – Collagerie’s creative director, former fashion director at British Vogue and a mother of three – shares her insights into the creative process.
Lucinda, what were your experiences with John Lewis before creating the collection?
“Everyone has their Peter Jones and John Lewis story. Even when I worked at Vogue, I would go there every day. There’s always a time in your life when John Lewis is very important and there’s no part of the UK that isn’t touched by it.”
When creating the collection, did you have a target customer in mind?
“I didn’t set out to create products for any one person or room – these looks naturally evolved and grew as we created the pieces.
“I love that there’s a colour anchoring each room; that gives you the chance to play with the pattern more.”
Do you have a favourite piece?
“The bedspread. It’s like a quilt and an eiderdown, and what’s brilliant is that there is a different print on each side. The quality of the fabric is wonderful and the print is a favourite as it involves green.”
How long did it take to delve through the archive?
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Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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