FOUNDER OF SAVILE ROW LABEL THE DECK DAISY KNATCHBULL ON DESIGNING THE PERFECT HOME AND HER MISSION TO EMPOWER WOMEN

Such is the persuasive charm of designer Daisy Knatchbull that within five minutes of talking to her, the temptation to buy one of her made-to-measure suits is almost overwhelming.

- ROSALIND POWELL

With model good looks and buckets of enthusiasm, Daisy, 31, is the perfect poster girl for her business The Deck, the first women-only tailor to have a shopfront in Savile Row - the home of bespoke tailoring-in its 200-year history.

"I've always had a feeling of being a disrupter," she tells HELLO! in this exclusive interview and photoshoot at her elegant home in London.

The entrepreneur, whose stylish outfits have been worn by her cousin India Hicks, Kate Moss, Elizabeth Hurley, Maya Jama, Gillian Anderson, Sarah, Duchess of York and Bridgerton actress Adjoa Andoh, also broke the rules in 2016 when she rocked up at Royal Ascot wearing top hat and tails - the first woman to do so in the history of the Royal Enclosure.

POWER SUIT

Her typical customers she has 2,500 on her books are aged around 45 to 65, but, she says: "They're not just a load of rich women. I've got women who can walk in and buy 20 [suits] and the woman who saves for one waistcoat.

"They could be someone who thinks: 'I've just turned 60, I've lost my waist in the menopause, I want to redefine my style and be seen." It was after she'd had her first suit made that her love affair with tailoring began. "It was like wearing a second skin, or modern armour. It felt like you could put your feet up on the big boys' table, stand taller, and command the room."

COMFY AND CHIC

Daisy is currently in tracksuit bottoms stretched out on a green velvet sofa, her French bulldog Juno on her lap, taking a break from the shoot at the home she shares with her Italian boyfriend Giovanni.

"I was first attracted to this house because of its quirky and eclectic style," she says. "I felt as if I was taken out of London and transported somewhere else." She describes the aesthetic as "country farmhouse meets Ibiza masseria meets a Moroccan riad", mixing flea-market finds with contemporary objets d'art.