SET TO BOOST THE BRITISH ECONOMY BY ALMOST £1BN TAYLOR SWIFT HOW BRITAIN HAS TURNED INTO A NATION OF SWIFTIES AS THE ERAS TOUR FINALLY ARRIVES IN THE U.K.

HOW BRITAIN HAS TURNED INTO A NATION OF SWIFTIES AS THE ERAS TOUR FINALLY ARRIVES IN THE U.K.

Tickets are like gold dust while the concerts have boosted economies, broken records and even caused seismic activity.

And this week, The Eras Tour finally brings some Taylor-made magic to the UK and Ireland.

Kicking off on Friday in Edinburgh, pop superstar Taylor Swift's tour will not only bring "Swifties" to fever pitch, but, according to Barclays, could give the British economy a staggering £997m injection.

"There is a real buzz and you can feel it building," Laura Citron, chief executive of Visit London, tells HELLO!. "We're expecting the tour to contribute nearly a billion pounds towards the UK economy.

"The estimates are that on average, Swifties at the tour are going to spend about £848 each, between tickets, travel, accommodation, outfits, food and drink."

This figure, says Dr Mat Flynn, senior lecturer in music industries at the University of Liverpool, is "considerably higher than usual thanks to "the nature of the fandom and loyalty that [Taylor] engenders in fans". He adds: "It's a cultural and social event as much as a gig. It's an investment that fans will make in what is going to be, for most of them, a rare experience given how difficult it is to get tickets."

SHAKING IT UP

It may be mind-boggling to think one artist can generate so much money and hype, but such is the unrivalled impact of the Fearless hitmaker.