ZOE BLASKEY KEEPING MUM

As her new book is published, the transformational coach shares her tips for how mothers can avoid burnout and go easy on themselves

- SOPHIE HAMILTON

Podcaster and transformational coach Zoe Blaskey is on a mission to boost the confidence of mums who feel guilty and tired while also comparing themselves with others.

The mother of two, whose new book Motherkind: How to Thrive in a World of Endless Expectations is out this week, cites a report that says 93% of mothers in the UK feel burned out, with 97% feeling under pressure to "do it all and be it all".

Now, her goal is to help mums help themselves. "There was this huge gap; [I was looking for a way to fill it] and I didn't find it, so I created it myself," she says of her Motherkind movement.

Here, Zoe, 41, who lives with her husband Guy and their daughters, aged eight and four, in Poole, Dorset, shares her outlook with HELLO!.

Zoe, what does Motherkind mean?

"Motherkind is a different way to approach motherhood. The way we've been sold it is that the pinnacle of being a good mum is being selfless. Parental guilt exists, but mothers tend to hold so much more of that guilt.

"The Motherkind way is that we realise we have to tend to our own needs, too; that the most important thing is whether we feel calm and regulated.