If there's anything guaranteed to boost ticket sales for a new movie, it's a speculated feud between its stars. Just like the Don't Worry Darling drama involving Olivia Wilde, Florence Pugh and Harry Styles in 2022, new film It Ends with Us is faced with its own controversy, which hasn't hurt its box office takings.
Rumours of a rift between leading lady Blake Lively and her co-star and director, Justin Baldoni, have circulated since promotion began. The pair have not done interviews together nor posed with each other at premieres.
Lively, 36, is bearing the brunt of the speculation as social media users express disappointment at how the film is being marketed. Some believe the press coverage Lively is involved in is too lighthearted for a film that deals with domestic violence, with calls for more serious conversation about the subject matter. A video posted to Lively's Instagram shows herself and two co-stars joining Colleen Hoover, the author of the book on which the film is based, to ask each other fun questions, with social media users letting their thoughts be known. "Tone deaf.
Such a disappointment," one wrote.
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TAKE IT SLOW
Anyone can be a runner with this back-to-basics approach to hitting the pavement
ADAM LAMBERT
THE POP STAR IS READY TO MAKE SOME NOISE ON THE VOICE
LIANE MORIARTY - 'Tell me your secrets'
LIES AND SCANDAL ARE ALL IN A DAY'S WORK FOR THE AUTHOR
DID SHE REALLY manifest SUCCESS?
THE SUPERSTAR SINGER - WITH A NOTABLE FAMILY LINK TO THE SIMPSONS - IS ON A REAL ROLL
Like mother, like daughter
INSIDE LILA'S MODELLING JOURNEY AND CLOSE CONNECTION TO HER MUM
ITALIAN FAMILY VACAY
WITH A NEW TOYBOY IN TOW, THE MATERIAL GIRL CELEBRATED HER BIRTHDAY IN STYLE
LESSONS IN CHEMISTRY
THE MY KITCHEN RULES HOSTS TELL WHO ABOUT THE BOND THEY HAVE THAT CAN'T BE FAKED
LUCY LETBY - 'SHE'S NOT INNOCENT!'
AS SOME CAMPAIGN TO FREE THE KILLER NURSE, A MUM PLEADS FOR THE QUESTIONS TO STOP
BREAK-UP OVER BEN?
SOURCES SPILL THAT THE STAR'S LOYALTY TO HER EX IS TAKING A TOLL ON HER RELATIONSHIP
Justin & Hailey WELCOME BABY JACK!
BABY BOOM - THE STARS SAY HELLO TO A HOST OF NEW ARRIVALS