Bose Soundlink Flex

Defying its size, the speaker is optimized to deliver rich, lifelike sound

One of the world's most popular audio brands, Bose, has expanded its iconic Soundlink Bluetooth speaker family with the launch of Soundlink Flex, which claims to deliver the best audio performance for a portable speaker its size in all-new, grabbable, and ultra-rugged design. It's available at all Bose premium partner stores, offline retail chains Croma, Reliance and Vijay Sales, and on Amazon, Flipkart and TataCliq.

The speaker uses every fraction of an inch of its enclosure to deliver astonishing audio performance. A customer transducer - as big as could fit - maximizes clarity so you can hear each instrument and vocal, and delivers bass that you can feel in your chest. It combines with dual-opposing passive radiators, which brilliantly turn vibration into powerful audio output from the compact speaker. Bose proprietary digital signal processing (DSP) technology dramatically minimizes distortion so you hear natural, full sound.

For the first time in a Bluetooth speaker, the Bose SoundLink Flex dynamically detects its orientation and automatically adjusts to deliver uncompromised audio through Bose Position IQ technology. Whether the Flex is upright on the kitchen counter, hanging from a backup, or lying flat next to the pool, you don't need to do a thing to ensure optimal sound quality.