Like most big tech companies, Amazon collects large amounts of data on its users, in part for the purpose of targeting ads and training its Alexa voice models.
Look in the right places, though, and you can minimize or prevent much of this data collection, or even opt out of Amazon's targeted ads entirely. If you're an Amazon customer in any capacity, it's worth taking a minute to sweep through the company's labyrinthine privacy menus and put some limits on the powers of its vast data collection apparatus.
1. OPT OUT OF AMAZON’S TARGETED ADS
First, visit Amazon’s Advertising Preferences page (fave.co/3GHUBbW) and select “Do not show me interest-based ads provided by Amazon.” This will prevent the items you buy on the site from creepily following you around the web.
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