HUE, SOUTH VIETNAM 31 January - 2 March 1968
In 1967, the American invasion of Vietnam had reached a painful juncture for both sides. While Secretary of Defense Robert McNamara resigned, insisting the war could not be won, General William Westmoreland called for escalation, insisting that if the US sent an additional 200,000 troops then victory would soon be at hand.
However, according to Andrew Wiest's The Vietnam War 1956-1975: "In the United States the slow progress of the war in Vietnam and numerous revelations about government dishonesty with regard to the conflict combined seriously to erode public support for the war."
Meanwhile, the communist leaders Ho Chi Minh and General Vo Nguyen Giap were also concerned about morale and devised a dramatic shift in strategy. Keen to break the deadlock and deal the US and its southern allies a critical blow, they shifted away from a limited but protracted campaign of attrition to a grand decisive campaign. Hoping to improve their military position, inspire revolt in South Vietnam and erode the already dwindling American approval for the war, General Pham Hung devised the Tet Offensive: a series of surprise attacks to be launched during the Tet Lunar New Year cease fire.
In late 1967, Wiest describes how the Viet Cong "lured US forces into the Vietnamese hinterlands through a series of attacks and buildups", before launching the offensive on 31 January 1968, simultaneously attacking all the major cities of South Vietnam.
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