The ad shows the Clydesdale galloping past patriotic symbols, such as people raising an American flag and the Lincoln Memorial.
—CBS News.
A Zoom call.
WRITER: We open on a horse. Cut to, like, a farmer. Then a welder. Then a man on a horse. Maybe a jockey. We hear a voice-over. Reciting the Gettysburg Address.
ART DIRECTOR: I like that.
ACCOUNT EXEC: Does that make any sense, though?
STRATEGIST: Maybe let’s back up. Just to recap. We need something that appeals to our base. Sends a clear message about who we are as a beer and as a brand. American. Masculine. Tough.
EXEC: While at the same time deeply feminine and open to new and exciting sexual ideas.
STRATEGIST: Exactly.
EXEC: While also using horses.
STRATEGIST: A win would be a spot that almost says something but doesn’t.
WRITER: What about this? We open on a field. Midwest. One of those places they grow wheat or whatever. A lone farmer. He runs his hand over the tops of the wheat.
ART DIRECTOR: Yes. Yes. And maybe we notice—it’s subtle—maybe we notice that his bare muscular chest is gleaming with sweat.
WRITER: Yes. That’s very good. And we pull back to reveal another farmer. Also male. Also half nude and insanely fit. And he has a look that says, “Let’s do this.”
Denne historien er fra May 08, 2023-utgaven av The New Yorker.
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Denne historien er fra May 08, 2023-utgaven av The New Yorker.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
YULE RULES
“Christmas Eve in Miller’s Point.”
COLLISION COURSE
In Devika Rege’ first novel, India enters a troubling new era.
NEW CHAPTER
Is the twentieth-century novel a genre unto itself?
STUCK ON YOU
Pain and pleasure at a tattoo convention.
HEAVY SNOW HAN KANG
Kyungha-ya. That was the entirety of Inseon’s message: my name.
REPRISE
Reckoning with Donald Trump's return to power.
WHAT'S YOUR PARENTING-FAILURE STYLE?
Whether you’re horrifying your teen with nauseating sex-ed analogies or watching TikToks while your toddler eats a bagel from the subway floor, face it: you’re flailing in the vast chasm of your child’s relentless needs.
COLOR INSTINCT
Jadé Fadojutimi, a British painter, sees the world through a prism.
THE FAMILY PLAN
The pro-life movement’ new playbook.
President for Sale - A survey of today's political ads.
On a mid-October Sunday not long ago sun high, wind cool-I was in Harrisburg, Pennsylvania, for a book festival, and I took a stroll. There were few people on the streets-like the population of a lot of capital cities, Harrisburg's swells on weekdays with lawyers and lobbyists and legislative staffers, and dwindles on the weekends. But, on the façades of small businesses and in the doorways of private homes, I could see evidence of political activity. Across from the sparkling Susquehanna River, there was a row of Democratic lawn signs: Malcolm Kenyatta for auditor general, Bob Casey for U.S. Senate, and, most important, in white letters atop a periwinkle not unlike that of the sky, Kamala Harris for President.
