Most people who listen to popular music don’t spend much time reading the credits. So producers who want to make sure their work is recognized occasionally mark their creations with what’s known as a producer tag—an audible watermark near the beginning of the track. Metro Boomin, one of the dominant hip-hop producers of the twenty-tens, sometimes used a sample of the rapper Future, one of his clients, saying, “If young Metro don’t trust you, I’m gon’ shoot you.” Take a Daytrip, a duo behind many of Lil Nas X’s biggest hits, had a more celebratory tag: “Daytrip took it to ten!” A few years ago, a pop-obsessed German immigrant named Kim Petras decided that she needed a producer tag of her own, as part of her plan to achieve musical ubiquity. Petras is not, in fact, a producer but a songwriter and a singer. The tag she created was, like her music, enthusiastic and more than a little absurd: “Woo Ah!” The “Woo” is high, like a siren; the “Ah!” is breathy, like a sigh.
Denne historien er fra June 05, 2023-utgaven av The New Yorker.
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Denne historien er fra June 05, 2023-utgaven av The New Yorker.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Football Bro - Pat McAfee brings a casual new style to ESPN.
If, on a cool weekend morning in autumn, you happen to be watching “College GameDay,” on ESPN, don’t worry about figuring out which of the broadcasters behind the improbably long desk is Pat McAfee. He’s the one with the roast-pork tan, his hair cut high and tight, likely tieless among his more businesslike colleagues. The rest of the onair crew—Lee Corso, Rece Davis, Kirk Herbstreit, Desmond Howard, and, newly, the former University of Alabama coach Nick Saban—tend to look and dress and talk like participants in an old-school Republican-primary debate. McAfee, though, favors windowpane checks on his jackets and a slip of chest poking out from behind his two or three open buttons. If the others are politicians, he’s the cool-coded megachurch pastor who sometimes acts as their spiritual adviser.
The Dark Time. - On the Arctic border of Russia and Norway, an espionage war is emerging.
On the Arctic border of Russia and Norway, an espionage war is emerging. The point of contact between NATO and Russia's nuclear stronghold is the small town of Kirkenes. For years, Russia has treated the area as a laboratory, testing intelligence and influence operations before replicating them across Europe.
MIRROR IMAGES
‘A Different Man” and The Substance.”
OTHER PEOPLE'S MONEY
Proximity to wealth proves perilous in Rumaan Alam’ novel Entitlement.”
EYES WIDE SHUT
How Monet shared a private world.
WITH THE MOSTEST
The very rich hours of Pamela Harriman.
HUGO HAMILTON AUTOBAHN
On the Autobahn outside Frankfurt. November. The fields were covered in a thin sheet of snow.
TRY IT ON
How Law Roach reimagined red-carpet style.
SORRY I'M NOT YOUR CLOWN TODAY
Bowen Yang's trip to Oz, by way of conversion therapy and S..N.L.”
SNIFF TEST
A maverick perfumer tries to make his mark on a storied fashion house.
