![THE DEVOURING NEON THE DEVOURING NEON](https://cdn.magzter.com/1422886351/1711951589/articles/W67L7GnuB1711957568712/THE-DEVOURING-NEON.jpg)
On any day of the week, you might find Scooter Braun working his magic in a pair of vintage Reeboks. He has a love of superior kicks, and was among the high-profile investors in StockX, the "stock market for sneakers." He's now forty-two, but some of us can still picture him in 2006, a college dropout riding around Atlanta with a writer from Creative Loafing, proclaiming his status as the guy who knows all the guys in the know. Braun, the son of two dentists from Greenwich, Connecticut, was already perfecting his hustle from basketball courts to boardrooms. "He's hustle concentrate," the hip-hop producer Jazze Pha said. "You ever made Minute Maid out of a can? That's the kind of hustle he's got." And this was before Braun raked in an estimated half a billion dollars from his various efforts, including serving as Justin Bieber's manager. He has also managed Ariana Grande, Carly Rae Jepsen, Idina Menzel, Demi Lovato, and the Kid Laroi. "He is as much the author of the pop music we listen to incessantly as are the artists on his roster," Amos Barshad wrote of Braun in "No One Man Should Have All That Power," his 2019 book about behind-the-scenes schemers. "He is, as much as anyone, controlling the last vestiges of the monoculture." But there's reason to wonder whether his profession like that of lamplighters, town criers, and cigarette girls-might be a thing of the past.
Denne historien er fra April 08, 2024-utgaven av The New Yorker.
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Denne historien er fra April 08, 2024-utgaven av The New Yorker.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![SUBJECT AND OBJECT SUBJECT AND OBJECT](https://reseuro.magzter.com/100x125/articles/8859/1989915/to6VeZYHB1739191198720/SUBJECT-AND-OBJECT.jpg)
SUBJECT AND OBJECT
What happened when Lillian Ross profiled Ernest Hemingway.
![ROYAL FLUSH ROYAL FLUSH](https://reseuro.magzter.com/100x125/articles/8859/1989915/UI6Ma0OcX1739191861348/ROYAL-FLUSH.jpg)
ROYAL FLUSH
The fall of red.
![Roz Chast on George Booth's Cartoons Roz Chast on George Booth's Cartoons](https://reseuro.magzter.com/100x125/articles/8859/1989915/pzN_cTFgE1739190398786/ROZ-CHAST-ON-GEORGE-BOOTHS-CARTOONS.jpg)
Roz Chast on George Booth's Cartoons
There's almost nothing I like more than a laughing fit. It is a non-brain response, like an orgasm or a sneeze.
![CHUKA CHUKA](https://reseuro.magzter.com/100x125/articles/8859/1989915/ipIKlzJlU1739190624506/CHUKA.jpg)
CHUKA
I have always longed to be known, truly known, by another human being. Sometimes we live for years with yearnings that we cannot name.
![Rachel Aviv on Janet Malcolm's "Trouble in the Archives" Rachel Aviv on Janet Malcolm's "Trouble in the Archives"](https://reseuro.magzter.com/100x125/articles/8859/1989915/kA0ClSAKX1739187641551/RACHEL-AVIV-ON-JANET-MALCOLMS-TROUBLE-IN-THE-ARCHIVES.jpg)
Rachel Aviv on Janet Malcolm's "Trouble in the Archives"
As Janet Malcolm worked on \"Trouble in the Archives,\" a two-part piece about prominent psychoanalysts who disagreed about Freud, she began a correspondence with Kurt Eissler, the head of the Sigmund Freud Archives.
![PERSONAL HISTORY - A VISIT TO MADAM BEDI PERSONAL HISTORY - A VISIT TO MADAM BEDI](https://reseuro.magzter.com/100x125/articles/8859/1989915/2oD61HcWT1739188467373/PERSONAL-HISTORY-A-VISIT-TO-MADAM-BEDI.jpg)
PERSONAL HISTORY - A VISIT TO MADAM BEDI
I was estranged from my own mother, so a friend tried to lend me his.
![AMERICAN CHRONICLES - WAR OF WORDS AMERICAN CHRONICLES - WAR OF WORDS](https://reseuro.magzter.com/100x125/articles/8859/1989915/e3IBpWw0l1739185964212/AMERICAN-CHRONICLES-WAR-OF-WORDS.jpg)
AMERICAN CHRONICLES - WAR OF WORDS
Editors, writers, and the making of a magazine.
![LIVE FROM NEW YORK LIVE FROM NEW YORK](https://reseuro.magzter.com/100x125/articles/8859/1989915/1Xcl8aksl1739192099780/LIVE-FROM-NEW-YORK.jpg)
LIVE FROM NEW YORK
A new docuseries commemorates fifty years of \"Saturday Night Live.\"
![TANGLED WEB TANGLED WEB](https://reseuro.magzter.com/100x125/articles/8859/1989915/nkepf4WtQ1739191552715/TANGLED-WEB.jpg)
TANGLED WEB
An arachnophobe pays homage to the spider.
![TROUBLE IN PARADISE TROUBLE IN PARADISE](https://reseuro.magzter.com/100x125/articles/8859/1989915/ZS1PsgMcC1739187790416/TROUBLE-IN-PARADISE.jpg)
TROUBLE IN PARADISE
Mike White's mischievous morality plays.