Baubles for Sojourns

TINA THAKRAR TAKES A JOURNEY TO GOA WITH ANMOL VASWANI, FOUNDER OF LOVE LETTER, A WANDERLUSTINSPIRED JEWELLERY LABEL WITH SUSTAINABILITY AT ITS CORE

- TINA THAKRAR

For Anmol Vaswani, there's nothing like the sweet feeling of being on vacation. She lives and breathes this incessant wanderlust through her jewellery brand, Love Letter; a fun, frisky label that retails ethically-created, beaded necklaces, earrings, rings, and bracelets with colourful, tropical tones.

What truly makes Love Letter tick is just how laidback it looks and feels; the bright and beachy pieces relive and revive some of those timeless 90s vibes. "I run away from anything that looks too designed. I prefer things to look and feel relaxed, comfortable and mostly nonchalant. I feel design should be purposeful but shouldn't try too hard - it should look effortless even if a lot of effort has gone into it," reveals Anmol, who has poured much of herself into the brand. Despite a challenging start in the midst of the pandemic, today, the brand has expanded its footprint beyond its own website, to boutiques and curated stores in Mumbai, Goa, Alibaug and Texas.