The PLAYER
Vanity Fair US|September 2023
The Barstool Sports brand is known for its bro-ish excess, but the company has a woman to thank for driving its $550 million sale: CEO Erika Ayers Badan
Emily Jane Fox
The PLAYER

ERIKA AYERS BADAN kicked off her heels and sank into the quiet of her Connecticut home. It was the run-up to the spring sprint for Barstool Sports, the company she’s run for seven years. There was the Super Bowl, March Madness. And then there was the deal with Penn Entertainment, a casino and racetrack company, to fully acquire Barstool, after buying a third of the business years earlier, with plans to take on the whole thing in 2023. She knew it was coming, but these last few weeks were filled with the minutiae of it. She paid visits to all of the cable business channels to field questions about what this would mean for the company, which, since its founding, revolutionized the way media companies build community and make actual money and step in shit by being unapologetically themselves. (Barstool being itself meant being relentlessly chaotic and behaviorally tricky.) She led town halls with hundreds of employees. She recorded episodes 260 and 261 of her podcast, Token CEO (on Barstool, of course). She bought David Portnoy a bottle of wine from 2003—the year he founded Barstool as a free hometown subway newspaper in Boston, backed by $25,000 from his parents, for other Red Sox bros commuting. “The people at Barstool Sports are a bunch of average Joes, who, like most guys, love sports, gambling, golfing,” he wrote in his first issue, “and chasing short skirts.”

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Party Planning - Putin wants Trump to win, of course, and he's got big ideas about a new world order. Think Yalta-on Fiji
Vanity Fair US

Party Planning - Putin wants Trump to win, of course, and he's got big ideas about a new world order. Think Yalta-on Fiji

I don’t know which moment in US history former president Donald Trump imagines when he says, “Make America great again.” He has never given a definitive answer in any speech or interview. But I know exactly which moment Vladimir Putin imagines in his own vision for Russian greatness. It is February 1945, when Joseph Stalin, Franklin D. Roosevelt, and Winston Churchill divided the world in Crimea.

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Vanity Fair US

Boys and Their Toys - Inside the hypermacho, Bible-thumping alt-tech universe trying to take on Silicon Valley-from El Segundo

For more than two years, in the small, unassuming beach town of El Segundo, California, dozens of young men have gathered with a singular mission: to save America. They will do this, they say, by building the next generation of great tech companies. They call what they are building real shit—not like what the software engineers make up north, writing code on shiny MacBooks. Instead, these men have a taste for the tangible: They spend their workdays toiling in labs and manufacturing lines, their nights sleeping on couches and bunk beds. Some are making drones to try to control the weather. Others are building nuclear reactors and military weaponry designed to fight Russia and China.

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Vanity Fair US

Vanities - Maisy Stella knows how to think outside the box

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Another Country- Searching for James Baldwin in the South of France
Vanity Fair US

Another Country- Searching for James Baldwin in the South of France

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A House Divided
Vanity Fair US

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Vanity Fair US

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Vanity Fair US

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Vanity Fair US

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Vanity Fair US

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THE GERMAN INDUSTRIALIST KLAUSMICHAEL KUEHNE, BORN IN 1937, IS ONE OF THE RICHEST PEOPLE IN THE WORLD, WITH MORE MONEY THAN KEN GRIFFIN, OR MACKENZIE SCOTT, OR FRANÇOIS PINAULT. WHERE DID HIS FAMILY FORTUNE COME FROM? THE NAZIS KNOW

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Vanity Fair US

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October 2024