speak her name

Creative consultant and former magazine editor Asanda Sizani takes Africa to the world by championing women's stories and creating legacies for those who were once forgotten. ClubX joins the conversation with this world-renowned content creator

- MELISSA NDLOVU

She exudes elegance as we walk into our studios. Dressed in pants branded with the Snowflake cake flour logo (which we all swooned over, of course), hair slicked back in a ponytail and chic stilettos, Asanda Sizani greets the team. "I'm so used to being on the other side of the camera, so this is very new for me," she says.

A renowned fashion editor, creative consultant and co-founder of Legacy Creates, she's a force to be reckoned with in the world of content creation. Born in the historic town of Alice, also known as Dikeni, in the Eastern Cape, her upbringing in a household that valued writing and celebrated the arts laid the foundation for her career. Today, she stands as a global African committed to empowering and uplifting women through her work.

"My mother worked at Fort Hare University and Lovedale Press, where classic literature and the isiXhosa Bible were published, and this instilled in me a deep appreciation for the written word," she remembers. "The arts, especially literature and music, were celebrated in my household and community." This exposure to a rich cultural heritage shaped Asanda's perspective and fuelled her passion.

As a young girl, she engaged in early forms of content creation without even realising it. She was a curious child, observing everything and documenting daily life through scrapbooks, journals and paintings. Her innate ability to people-watch and capture the essence of conversations and moments in vivid detail set the stage for her future as a content creator.

"I enjoyed listening to the chatter of those who visited our home. When guests left, I could detail the conversations, gestures and outfits frame by frame, like a storyboard," she says. Her keen eye for detail and her love for storytelling would become the driving forces behind her remarkable career.